04 March 2010

Email marketing must be anticipated and relevant

I read with interest your article about email marketing (MW 4 February) because, despite a slight economic recovery at the start of the year, many companies are still looking to maximise their budgets with cost-effective forms of marketing – email being one of the most popular.

Stuart Smith on Toyota’s ad dilemma

Sack him, or back him? That’s the dilemma facing Toyota chief Akio Toyoda as he mulls the advice from his agency chief, Bob Seelert – chairman of Saatchi & Saatchi Worldwide.

Don’t forget the kids


Your article “Put your brand in the hands of mother” (MW 11 February) ably demonstrated the power and influence of modern day mums for brand success.

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