04 March 2010

Sustainability is pr power behind M&S

Mark Choueke

Marks & Spencer’s impressive announcement regarding the expansion of the original Plan A – the 100 internal commitments the business is making by 2012 have been joined by an additional 80 targets to be hit before 2015 – was a fantastic PR coup for the business.

Email marketing must be anticipated and relevant

I read with interest your article about email marketing (MW 4 February) because, despite a slight economic recovery at the start of the year, many companies are still looking to maximise their budgets with cost-effective forms of marketing – email being one of the most popular.

Stuart Smith on Toyota’s ad dilemma

Sack him, or back him? That’s the dilemma facing Toyota chief Akio Toyoda as he mulls the advice from his agency chief, Bob Seelert – chairman of Saatchi & Saatchi Worldwide.

Don’t forget the kids


Your article “Put your brand in the hands of mother” (MW 11 February) ably demonstrated the power and influence of modern day mums for brand success.

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