Woolworths is launching an email marketing campaign targeting mothers in the run-up to Christmas.
The banking world is reeling (again). European Union bods have demanded the break-up of RBS and Lloyds, with both forced to sell off prized brands to alleviate competition concerns. The Government is adding another £40bn worth of taxpayers’ capital to the balance sheets of our “nationalised” banks. HSBC is losing 1,700 UK jobs.
Andrew Harrison is talking (foot)balls (MW 22 October). First, he asserts that internet start-ups are valued on the basis of registered users, not paying customers. In fact, they’re valued on the same basis as all other companies – profit and expectation of future profit. It’s the same logic that allows an unprofitable radio station still […]
The threat of ongoing postal strikes could not have come at a worse time as marketers begin their seasonal postal campaigns. Delayed post means unhappy customers, means campaigns deliver half the ROI they normally would. Businesses not only lose money, but they seriously damage their reputation with customers. To keep customers happy and businesses in […]