Another year, another brand plan. I have high(er) hopes for 2010 and have made a number of resolutions to salute the new decade. I’ll spare you the predictable details on the annual weight loss regime, but on the business front I aim to pile a few pounds onto my marketing budget. I can’t wait to discount 2009 from my memory, “discount” being the key theme for the toughest trading year I’ve ever experienced.
Our piece about the inevitable rise of the chief customer officer prompted much discussion. Here are some views:
I write in response to your recent article “Why I’m regaining my faith in the loyalty programme” by Richard Madden (MW 10 December 2009).