07 January 2010

From relics to relevance for the Trust

National Trust has embarked on a redesign that aims to attract more visitors by challenging its formal image and changing people’s perceptions of it as just the keeper of historic homes.

Start the new decade with an upper hand

While some pundits predict the worst is behind us, others say 2010 brings more economic hardship, leaving marketers in a quandary over how to plan ahead. But experts have spotted several key trends emerging from the uncertainty to help meet the challenges ahead.

The time has come to treat your marketing budget as if it were your own money

Another year, another brand plan. I have high(er) hopes for 2010 and have made a number of resolutions to salute the new decade. I’ll spare you the predictable details on the annual weight loss regime, but on the business front I aim to pile a few pounds onto my marketing budget. I can’t wait to discount 2009 from my memory, “discount” being the key theme for the toughest trading year I’ve ever experienced.

New year, new positive outlook

Welcome to 2010. It looks like a tough year ahead. Trends and predictions are all very well but anybody can be a futurist. You need something more solid than famous people telling you what they think might happen.

Stay loyal to loyalty

I write in response to your recent article “Why I’m regaining my faith in the loyalty programme” by Richard Madden (MW 10 December 2009).

Stuart Smith on online video

I was intrigued to read (in the Financial Times) that Simon Fuller, founder of 19 Entertainment, intends to pilot his new show not on television but on the internet.

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