Mail order clothing brand Boden beat off competition from larger brands to win a coveted Marketing Week Engage Award in the CRM/ Loyalty category last month.
On the same day media personality Janet Street-Porter used her Daily Mail column to call for John Lewis to sack marketing director Craig Inglis, Inglis was named as the Marketing Society’s 2011 ’marketer of the year’. Inglis triumphed ahead of heavyweight business figures such as Aviva CMO Amanda Mackenzie and O2 marketing director Sally Cowdry. […]
That four of the biggest FIFA sponsors Coca-Cola, Adidas, Visa and Emirates have registered their concern over recent allegations of corruption surrounding football’s governing body is highly significant for several reasons. Sponsors have an enormous stake in FIFA, providing it with around 40% of its income. The recent past illustrates that sponsors don’t tend to […]
Climate change, carbon offsets, solar power, wind farms, renewable energy, nuclear, Fukushima, population growth, poverty, starvation, GM vs organic farming, fair trade and ethical business, recycling, rainforest destruction, endangered species, cleantech. Just a few of the issues facing our planet. If, like me, you are genuinely interested and concerned by many of these topics, but […]
Today’s marketers seem all too ready to resort to focus groups, to the exclusion of other rich sources of insight into consumer behaviour. As time goes by and my nasal hair proliferates, the more disenchanted I become with the way in which marketers are using focus groups. Don’t get me wrong. I’m not against the […]
DIY retailers have responded to the slowdown in the housing market by tailoring their products towards home owners looking to improve, rather than move, according to research seen exclusively by Marketing Week. The demise of DIY retail chain Focus last month is an unfortunate, yet apt, way to illustrate the difficult times the sector faces. […]
Field marketing may be an unrivalled way to get products into the hands of consumers, but our expert panel tells Lou Cooper that it must be an integral part of the marketing mix. Ross Webster: Managing director of sales, European markets, The Weather Channel Dermot Ryan: Joint director, electronic, ’cigarette’ brand E-Lites Sarah Hurle: Customer […]
Earlier this year Nokia’s new CEO addressed a giant meeting of the company’s employees. Stephen Elop surveyed a room of more than 11,000 Nokia engineers and then asked a rather unusual question: “How many of you use an iPhone?” There was, as you might imagine, a very long pause. And then slowly around the room […]