Digital One appoints Clarke Hooper for partnership drive

National commercial digital radio consortium Digital One has rejected traditional advertising in favour of a marketing strategy aimed at getting hundreds of other companies to jointly promote its new technology. Digital One has appointed marketing services agency Clarke Hooper, which will create a partner marketing programme. The idea is to persuade manufacturers, broadcasters, and retailers […]

Sony will head the digital game

I was very disappointed and annoyed to read yet another article from Marketing Week making grandiose [sic] claims against Sony and its business strategies (MW March 25). Lucy Killgren is a reputable journalist and there is no doubt that she is familiar with Sony and our businesses, but I believe her most recent article is […]

Spirits giants join forces for international venture

Highland Distillers, Remy Cointreau and Jim Beam Brands are to set up a joint venture to handle the distribution and tactical marketing of their brands in all key markets outside the US. The company, which has yet to be named, will encompass brands such as Remy Martin cognac, Famous Grouse and The Macallan whiskies, Jim […]

Channel 5 tries on new birthday suit

Channel 5 enters its third year on air this week, pinning its hopes for an image revamp on an Australian Vietnam veteran. Bruce Dunlop, a promotions expert who masterminded BSkyB’s on-screen look for six years, has been hired to boost a marketing strategy which aims to alter the public’s perception of Channel 5, enabling it […]

Dentsu hits back after Asian crisis

Since Asia’s economic crisis began in mid-1997, Thailand’s advertising agencies have been at the forefront of economic misery – which often proves a valuable indicator for events elsewhere in the region. Last year, total Thai advertising billings fell by eight per cent to 38 billion baht (610m), according to the Advertising Association of Thailand. The […]

Dead giveaway

All marketing techniques exist for a reason. While some campaigns are suggested because they are simply a good idea, most are developed because they achieve a goal. Hence the premium-based promotion has long held centre stage in the promotional marketer’s armoury. Giving away a free gift with a purchase, whether on pack or through a […]

Home shopping is the real threat

Are the big four supermarkets losing their grip? They’ve certainly come in for a sustained barrage of criticism from media and government recently over alleged profiteering at the consumer’s expense. And the flak is beginning to take its toll. Only last week, John Bridgeman, director-general of the OFT decided to refer them to the Monopolies […]

Sticky moments of steaming star

Ad agencies are crammed with failed musicians, but Lowe-Howard Spink harbours a fugitive from one of the most entertainingly named bands of yesteryear. “Steaming Trousers” was the rock band. Pete Brown, senior planner at Lowe was the rock star. Brown decided to enter the advertising industry presumably to leave the rather, erm, sticky situation he […]

Virgin Cinemas plans global drive

Virgin Cinemas is to expand beyond the UK for the first time, moving into Japan, Canada and the US as part of a global growth strategy. A 14-screen Virgin Cinema will open in Hisayama, in southern Japan this month. Two more Japanese sites will open later in the year. Russ Pillar, president and chief executive […]

Top sponsor sought for millennium concert

The search is on for a blue-chip company to sponsor a multimillion pound New Year’s Eve millennium concert for live broadcast on BBC1. Initial, producers of TV shows such as The Pepsi Chart and The Brit Awards and one of GMG Endemol Entertainment’s production arms, will stage the concert called “As Time Goes By” in […]

Conde Nast picks head of marketing

Vogue publisher Condé Nast has created the role of marketing director for the first time and has promoted former media research director Jean Faulkner to the role.

In transit Web access available for UK flyers

WAM Interactive (UK) is to install a network of online touchscreen “stations”, to be known as WAMworlds, at BAA-owned airports in the UK. Heathrow will have 50 units by June, followed by another 30 at Gatwick and Stansted. Each WAMworld has public “attractor” video screens, with an LED message board below and a private touchscreen […]

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