1 August 1996

Sainsbury’s offers little for loyalty

Our Web site address on the Internet is: http://www.marketing-week.co.uk/mw000Letter of the month prize. Every month the editor will award this de luxe fountain pen to the writer of the best letter. The chrome and 22ct gold pen, made by AT Cro

Mars axes Whiskas offal lines

Mars-owned Pedigree Petfoods is axing all varieties of Whiskas containing offal in an effort to reassure shoppers worried about “mad-cow” disease. The company’s flagship catfood brand has lost market share after an onslaught from Spiller’s Felix, and is in the process of being relaunched. The relaunch is being supported by a three-month 6m campaign, breaking […]

DIGESTS

United Airlines is reviewing its $100m (70m) account held by Leo Burnett for the past 31 years. The company has shortlisted the incumbent, Young & Rubicam, Ogilvy & Mather, Saatchi & Saatchi, J Walter Thompson, TBWA and Fallon McElligott. NatWest has confirmed that advertising agency Ammirati Puris Lintas is now a full roster agency. Previously […]

Rover hands global role to marketing chief

Rover Cars marketing director Rod Ramsay has been shifted to a group-wide role to expand the worldwide Rover dealer network. But his departure and replacement by a BMW insider is seen by observers as another example of the German manufacturer strengthening its grip on Rover. Ramsay takes the new role of dealer development and projects […]

Domecq aims Courvoisier at under-25s

The Cognac industry is to follow the lead of whisky distillers by targeting young drinkers. Allied Domecq’s cognac brand Courvoisier is to be promoted for the first time to under-25s in pubs and clubs. Howard Miller marketing manager for Courvoisier at Allied Domecq UK says: “As with other spirits brands we are always looking at […]

Anglian seeks agency for double-glazing task

Anglian Windows, the UK’s biggest double-glazing company, is understood to be looking for an agency. The company is thought to have shortlisted M&C Saatchi, TBWA, Bates Dorland and a division of Abbott Mead Vickers.BBDO for the business. The account, presently handled by Charles Walls Advertising, was worth just under 1m in the year to March […]

WHEELER DEALERS

The retail car market is moving into top gear again after two disastrous years. But are the sales real or the product of an industry practice called back-end loading which artificially inflates the market?

Rainey Kelly secures MTV project work

Rainey Kelly Campbell Roalfe has been appointed to handle advertising for satellite television music channel MTV. The agency has been appointed on a project basis; its first work is a campaign which launches next week through press, Underground posters and Capital Radio. The campaign will move away from earlier generic advertising for the channel to […]

Extra cash to improve radio creative work

The radio industry has stumped up an extra 250,000 for the Radio Advertising Bureau to market radio to ad agency creatives and reverse a decline in creative work. The RAB, which already spends 500,000 marketing commercial radio, mainly to media buyers and planners, is concerned about the quality of creative work being submitted for radio […]

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