Disney in particular and the marketing industry in general will not, on the face of it, be losing much sleep over the fulminations of Church of England primate-to-be Rowan Williams. His polemic against merchandising’s corrupting influence on childhood innocence may be thoughtful and carefully argued, but its impact is diminished by the archaic and weakening […]
The British Heart Foundation is reviewing its £2.5m advertising business, held by Abbott Mead Vickers.BBDO (AMV), as part of an overhaul of its marketing strategy. The charity has started to meet with agencies with a view to having one in place to create a new burst of advertising in February. A British Heart Foundation spokesman […]
Debit and credit processing company BACS is reviewing its £2m Direct Debit account, held by Euro RSCG Wnek Gosper. BACS, which is owned by the major banks and building societies, has denied past rumours of a review, but a spokeswoman for the company confirmed the creative account is now up for pitch. It is not […]
The Union has been added to the agency roster of the Scottish Executive, replacing the now defunct Yellow M Edinburgh. The roster also includes Faulds and Barkers.
Golley Slater Brooker has appointed Julian Reynolds and Ken Copson as joint managing directors.
I’m not a big fan of taking issue with news stories. However, I have to correct the impression given in Marketing Week (June 20 ) that we managed to win and lose the £4m Cheestrings business within four months. This is not something we are in the habit of doing, and the implication is demotivating […]
Motorola, the mobile phone giant, is cutting 400 jobs at its Swindon plant. A spokesman for the company says marketing positions could be affected.
DFGW is tipped to extend its hold on Daewoo’s £6.5m ad business until 2003. The car company called a review earlier this year before it was acquired by General Motors (MW March 28).
Thomas Cook TV is to run the first Avis television commercial for ten years. The ad is to drive Avis’ pre-booked car hire business and was created by Thomas Cook TV.
WARL Change Behaviour has promoted board account director Kerry Bateman to managing director. He replaces Marcus Willox, who takes the new role of chief executive.
It was both intriguing and disappointing to read Mick Desmond’s response to my article on ITV’s coverage of the World Cup (MW July 18). Intriguing, as I certainly learnt many new statistics, but disappointing, as Desmond failed to address the main points in my piece. These concerned three areas: ITV’s poor selection of games and […]
The Wales Tourist Board (WTB) is planning a £1m advertising campaign to promote Wales to European tourists. WTB has traditionally promoted itself in Europe through British Tourist Authority (BTA) campaigns. However, the organisation has now received separate European funding, enabling it to produce its own independent advertising and direct marketing campaigns. The WTB is now […]