1 December 2005

Littlewoods head of marketing takes on mature brands

Littlewoods marketing director Matt Stead has been appointed brand director of mature brands following a restructure at the retailer. Stead joined Littlewoods last year (MW April 1, 2004) from Marks & Spencer, where he was head of marketing for womenswear. Earlier this year Littlewoods was bought by Associated British Foods (ABF), which decided to convert […]

Travel operators ready to cut out the middle man

The annual Association of British Travel Agents convention, held last week in Marrakech, was dominated by Thomson’s announcement that it is lowering the commission it pays to high street travel agents for selling its holidays, from a double-digit percentage to just seven per cent. On Monday, Thomas Cook announced that it was cutting commission to […]

Pizza Hut unveils ’50 per cent bigger’ pizza

Pizza Hut is launching a pizza under the Big New Yorker brand that is 50 per cent bigger than its standard products. The fast-food chain says it is its biggest pizza yet. The Big New Yorker, which will launch on December 1, will be a 16-inch pizza, offering customers another four extra slices. It will […]

Whisky body seeks legal protection of definitions

Terms such as “single malt” and “Speyside” are likely to be given legal protection, under an agreement between the Scotch Whisky Association (SWA) and the Scottish Executive announced earlier this week. The SWA also wants legal protection for Speyside, Islay, Highland, Lowland and Campbeltown, so that only whiskies from those areas can use the names. […]

Morgan Stanley director warns against chasing ‘card tarts’

Credit-card companies should stop chasing “credit-card tarts” and start building customer loyalty, says Morgan Stanley consumer marketing director Patrick Muir. The call to action comes as the American financial giant launches its ultra-premium credit card i24. The card is aimed at high earners in the UK who are tired of overtly “prestige” branding and it […]

Golden Wonder restructures after marketing chief quits

Golden Wonder marketing director Rob Morgan has left the company after two years in the role. It is understood that he has quit to go into consultancy work. The crisp manufacturer has restructured its marketing team instead of replacing Morgan directly. It has appointed Loretta MacFarlane as marketing controller and Rashid Khan as brand manager. […]

Google seeks UK head for Euro push

Google is recruiting a top marketer for the UK and Ireland as part of its marketing expansion in Europe. Google director of European marketing Lorraine Twohill says that the search giant is conducting “an aggressive push to find marketing people with the right qualities”. It is understood that the current UK marketing head, Marion Gamel, […]

Barclays picks Rees to boost insurance brand

Barclays has appointed consultant Rob Rees as interim marketing director for its Insurance brand, which relaunched on a “price promise” in April. The bank signed a partnership with Aviva to sell products underwritten exclusively through the insurance giant’s UK brand Norwich Union. In the past, Barclays has also distributed Legal & General insurance products. Barclays […]

Bacardi-Martini promotes sales chief to global role

Bacardi-Martini UK has promoted commercial director Maurice Doyle to managing director for global travel and retail. The move is part of a restructure of the company following the promotion of Stella David to the global chief marketing role for the Bacardi brand (MW last week). It is not clear whether head of marketing Andrew Carter […]

US cereal café chain plans to break into the UK market

Cereality, the US fast -food chain that serves brand-name breakfast cereals, looks set to open in the UK next year, as part of the company’s worldwide expansion plans. Cereality was launched in the US 18 months ago and has only four outlets, but it has attracted a huge amount of media attention and interest from […]

Former Heinz VP of brands to head The Light Agency

Heinz’s former vice-president of brands Scott Garrett has joined mobile marketing company The Light Agency as chief executive. Garrett, who starts this week, has been briefed to grow the 20-strong company behind mobile phone-based customer loyalty scheme Shop Scan Save. He left Heinz earlier this year, following the company’s decision to freeze its &£25m advertising […]

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