Rowenta is launching a £1m TV advertising campaign to highlight its anti-scale systems in its top-of-the-range steam irons. Caroline Quentin, star of Men Behaving Badly and Jonathan Creek, will do the voiceover for the ads.
Water used to be good for us, but now it seems drinking the cold stuff when we’re not thirsty reduces our mental capability. That might explain a few things.
The arguments put forward about the value of small vs large accounts (MW January 4) presenting the best creative opportunity don’t go far enough – although the basic points are well made – notably by Jonathan Clark of Clark McKay & Walpole. Having had the privilege of working for small and big on both agency […]
Bulmers, the beer and cider company, has appointed Grasshopper to handle the onand off-trade communication programme for its San Miguel lager.
Golden Wonder and US cereal giant, General Mills, have joined forces to market savoury snack Bugles, backed by a £5m marketing campaign.
24/7 Media, the online advertising sales house, has appointed the former head of sales at AltaVista International, Andrew Fawcett-Wolf, as European Sales Director.
Bartle Bogle Hegarty is tipped to win Ericsson’s global account, but the electronics company has decided to stop manufacturing its mobile phones.
UK Smart (www.uksmart.co.uk) has announced the launch of “Smart creds”, a way to shop online without a credit card. The system opens up a new audience of online shoppers. Smart creds are available from Post Office branches throughout the UK.
Homeless charity Shelter and NescafÃ© have teamed up to raise Â£100,000 by offering clubbers a nationwide night of dancing.
Safeway has launched Welsh branded beef in a multi-million pound deal which will see the meat available in Welsh stores only.
AltaVista, the Internet search engine and service provider, has been hit by the departure of two more of its senior European managers. International general manager Vesey Crichton is leaving to take up a position with another company, while president of international operations Pierre Paperon is understood to have walked out of the company following a […]
News International and Coca-Cola are believed to be joining forces with pop, rock and dance stars to launch Music4you, billed as “the consumer promotion of the year”. Aimed at 16- to 24-year-olds, Music4you will run from May to August in The Sun, News of the World and on Coke and Diet Coke cans. The promotion […]