DraftFCB London co-president John Minnec is returning to the US, leaving Nigel Jones as sole president of the UK agency – as first tipped by Marketing Week last year. Minnec will leave the UK later this month after spending two years at Draft, and later the combined entity, following its merger with the FCB network. […]
Mars is to launch a stream of healthy products following its decision to axe marketing of its confectionery and snack food products to children under 12 years old. The company says it will only advertise healthy products to children aged nine and above. But it admits it has no confectionery or snack products that match […]
Npower is turning the screw on rival energy supplier British Gas by stealing an old British Gas icon for itself. RWE-owned npower is preparing to roll out a campaign featuring Sid – the faceless icon who was core to the Government’s campaign advertising the state-owned utility’s privatisation in the late 1980s. Filming on the first […]
Egg, the worlds biggest standalone online bank, is planning to launch high street branches following Citigroups 575m acquisition of the brand from Prudential.
Saatchi & Saatchi is poised to win the consolidated 20m global advertising business for Barclays Capital, the investment banking division of Barclays.
Miracle-Gro Company is moving its 5m UK media planning and buying business into BLM Media from BJK&E.
Britvic’s new pure juice products, Robinsons Smooth Juice and Fruit Shoot 100%, will be the first to be produced on its £7.5m aseptic production line, the company announced today. The move guarantees that all drinks produced using this line will be free of preservatives. Britvic says the new method of production will allow it to […]
Playtex is launching a lingerie range called Feel Beautiful, a new brand aimed at “real women” and which sees Playtex roll out bras in its biggest size yet – 38G. Playtex, the company that made the Wonderbra, says the Feel Beautiful collection has been designed for “comfort on the inside and style on the outside”. […]
Whyte & Mackay, the Scottish whisky company which is the target of a bid from Indian drinks tycoon Vijay Mallya, is understood to have appointed strategy chief John Vincent as international marketing director…
Elizabeth Arden is gearing up for the launch of a new celebrity fragrance collection for US singer Hilary Duff. The fragrance, called “With Love…Hilary Duff” will be available in the UK early next month. The range comprises an Eau de Parfum spray, rollerball and moisturising body lotion. It follows the roll-out of the fragrance in […]
Swiftcover.com, the online insurer, is launching an customer acquisition drive with sponsorship of Tiscali.co.uk’s motoring portal. The deal will run until the end of February. Swiftcover.com will promote its car insurance policies and £50 cash back offer through fixed sponsorship of the motoring channel, Tiscali homepage takeovers and regular newsletter features. Tina Shortle, marketing director […]
Crisis, the charity for homeless people, has appointed WWAV Rapp Collins London to handle its integrated marketing account, following a three-way pitch. The agency beat Whitewater and incumbent Catalyst to win the business, and will develop a campaign that communicates the growth of the charity’s work across the UK. Crisis called the review last summer […]