1 February 2007

Minnec departure leaves Jones in control at DraftFCB London

DraftFCB London co-president John Minnec is returning to the US, leaving Nigel Jones as sole president of the UK agency – as first tipped by Marketing Week last year. Minnec will leave the UK later this month after spending two years at Draft, and later the combined entity, following its merger with the FCB network. […]

Mars plans raft of healthy snacks to combat ad bans

Mars is to launch a stream of healthy products following its decision to axe marketing of its confectionery and snack food products to children under 12 years old. The company says it will only advertise healthy products to children aged nine and above. But it admits it has no confectionery or snack products that match […]

Npower hijacks BGs Tell Sid character as its brand icon

Npower is turning the screw on rival energy supplier British Gas by stealing an old British Gas icon for itself. RWE-owned npower is preparing to roll out a campaign featuring Sid – the faceless icon who was core to the Government’s campaign advertising the state-owned utility’s privatisation in the late 1980s. Filming on the first […]

Britvic produces new juices aseptically

Britvic’s new pure juice products, Robinsons Smooth Juice and Fruit Shoot 100%, will be the first to be produced on its £7.5m aseptic production line, the company announced today. The move guarantees that all drinks produced using this line will be free of preservatives. Britvic says the new method of production will allow it to […]

Playtex launches range ‘for real women’

Playtex is launching a lingerie range called Feel Beautiful, a new brand aimed at “real women” and which sees Playtex roll out bras in its biggest size yet – 38G. Playtex, the company that made the Wonderbra, says the Feel Beautiful collection has been designed for “comfort on the inside and style on the outside”. […]

UK launch for Elizabeth Arden’s Hilary Duff fragrance

Elizabeth Arden is gearing up for the launch of a new celebrity fragrance collection for US singer Hilary Duff. The fragrance, called “With Love…Hilary Duff” will be available in the UK early next month. The range comprises an Eau de Parfum spray, rollerball and moisturising body lotion. It follows the roll-out of the fragrance in […]

Swiftcover.com in Tiscali motor sponsorship

Swiftcover.com, the online insurer, is launching an customer acquisition drive with sponsorship of Tiscali.co.uk’s motoring portal. The deal will run until the end of February. Swiftcover.com will promote its car insurance policies and £50 cash back offer through fixed sponsorship of the motoring channel, Tiscali homepage takeovers and regular newsletter features. Tina Shortle, marketing director […]

Crisis picks WWAV Rapp Collins London

Crisis, the charity for homeless people, has appointed WWAV Rapp Collins London to handle its integrated marketing account, following a three-way pitch. The agency beat Whitewater and incumbent Catalyst to win the business, and will develop a campaign that communicates the growth of the charity’s work across the UK. Crisis called the review last summer […]

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