Microsoft has been rated as the world’s best-known and most prominent brand in a new survey, Global Techno Images, commissioned by Time Magazine.
Excite UK (http://www.excite.co.uk) is claiming the largest jump in its reach among the UK online audience, backed by second quarter survey data from Fletcher Research’s UK Internet Research Monitor. Its reach leapt from 18 per cent in the last quarter of 1998 to 33 per cent while most other major online UK portals saw their […]
You might expect a festival celebrating the world’s best advertising to rate the importance of its own communication quite highly. Obviously not in the case of the organisers of this year’s Cannes Advertising Festival, which has just taken place. The festival was chaotic, cost delegates an extortionate sum of money and only just redeemed itself […]
BOL (http://www.bol.com), e-commerce arm of the Bertelsmann media group, has signed a deal with global online ad sales network DoubleClick, to promote it services in the UK, Germany, France, Netherlands, Spain and Switzerland. The campaign across DoubleClick’s European network of sites comes ahead of an extension of BOL retailing from books into music and other […]
In the same way that mail order catalogues are considered part of the fabric of the North of England, so are the growing number of call centres presumed to be based in the North-east. The truth, however, is that London and the South-east are home to more than half the call centres in this country. […]
CNBC Europe, the 24-hour business news TV channel, has invested in a £250,000 new studio at the network’s European headquarters in London.
Jazz FM is to launch a dance music record label called Hed Kandi in the middle of next month. The first album on the label, aimed at 16- to 25-year-old dance music fans, is a compilation called Nu Cool 3. The radio network, which has stations in London and Manchester, will launch a late-night show […]
CLK.MPL, the recently merged brand consultancy, has launched Talkvisual – a design agency specialising in publishing corporate communications over the Internet.
Kevin Gaskill, the managing director for BMW UK, has been tipped to become the German car manufacturer’s chief marketer, replacing Dieter Laxy who left the company last week to become head of global marketing for Volvo.
Global media deals have existed for some time yet have never reached their full potential, due to the lack of a co-ordinated approach by clients, media owners and agencies. But there is a growing momentum. News Corporation’s News Corp One, a unit specifically set up to construct worldwide media deals across the conglomerate’s 35 businesses, […]
The Central Office of Information has appointed Grey Advertising to handle a national campaign aimed at relieving the strain on health services during Christmas and the millennium festivities. Worth about £1m, it is expected to encourage people to use NHS direct – a telephone advisory service – rather than seek an appointment for less serious […]
VNU Business Publications London has appointed Brin Bucknor as UK managing director. He succeeds Ruud Bakker, who was appointed chief executive of VNU Business Publishing Europe last year.