FSA to ban celebrities in food ads by 2006

The Food Standards Agency (FSA) is making moves to enforce a ban on the use of celebrity endorsement for junk food advertising by 2006. The move will mark the end of lucrative contracts for celebrities, such as Gary Lineker’s deal with Walkers Crisps. It has warned the food and advertising industries to take action over […]

Argos appoints former Safeway marketer

Argos has appointed former Safeway marketing chief Karen Bray as marketing director. Bray begins on July 12 and initially will take on the role for six months. Previous marketing director Paul Geddes was poached by the Royal Bank of Scotland to be marketing strategy managing director for retail banking at the RBS Group (MW January […]

Argos appoints former Safeway marketer

Argos has appointed former Safeway marketing chief Karen Bray as marketing director. Bray begins on July 12 and initially will take on the role for six months. Previous marketing director Paul Geddes was poached by the Royal Bank of Scotland to be marketing strategy managing director for retail banking at the RBS Group (MW January […]

Zitter given wider role at Associated

Daily Mail managing director Guy Zitter has been given the additional title of commercial director for Associated Newspapers. He retains his Daily Mail responsibilities but will also look at addressing challenges developing on a group level for The Mail on Sunday, Evening Standard, free newspaper Metro and advertising title Loot. It is believed that Daily […]

Prudential to sponsor Parkinson

Prudential UK is to sponsor the ITV1 series of Parkinson to be shown on Saturday nights this autumn. ITV Sales invited sealed bids for the sponsorship and was seeking a fee of about £1m (MW June 10). The chat show, which was aired on BBC1 prior to Michael Parkinson’s defection to ITV, will form a […]

Prudential to sponsor Parkinson

Prudential UK is to sponsor the ITV1 series of Parkinson to be shown on Saturday nights this autumn. ITV Sales invited sealed bids for the sponsorship and was seeking a fee of about £1m (MW June 10). The chat show, which was aired on BBC1 prior to Michael Parkinson’s defection to ITV, will form a […]

Cussons rejigs Carex with bathroom range

PZ Cussons is to overhaul its Carex soap brand strategy later this year by introducing a range of bathroom products. The company is to relaunch the brand with a &£3m television, radio and print ad campaign devised by roster agency BDH/TBWA, which will see the brand promote separate bathroom and kitchen products for the first […]

EHS Brann beats three to Heinz baby food deal

Heinz has appointed EHS Brann to handle the direct marketing for its baby food range and the Linda McCartney meat-free range. It follows a four-way pitch against three undisclosed agencies. It is not known if baby food incumbent Proximity was invited to repitch. The appointment is understood to be part of the company’s continued push […]

TUI to sponsor Sky News Weather

TUI UK’s Thomson Holidays brand is to sponsor Sky News Weather in a 12-month deal beginning on August 1. The deal includes sponsorship of the weather sections on Sky News Active, Sky Text, Sky News Online and Sky Broadband.

US law clamps down on TV cable cards

From Thursday 1 July, US law requires that at least 50 per cent of all televisions with screen sizes of 36 inches or more must be able to accept cable cards – smart cards that can take the place of digital set-top boxes.

Latest from Marketing Week