Direct Line, the Royal Bank of Scotland (RBS)-owned general insurance brand, is putting its multimillion pound direct marketing account up for pitch. The review is being handled through intermediary Creative Brief. It is thought the insurance
The Advertising Standards Authority has reprimanded Procter & Gamble for a prize draw promotion for Pringles.
It achieved market dominance with a single product, but now Red Bull is widening its focus with the UK launch of Sabai, a Thai wine spritzer
Mobile operators are looking to convergence – either by extending the capability of handsets or service ‘bundling’ – to keep profits on the rise and stay ahead of the competition. But content is what the most forward-thinking operators are exploring. Dominic Dudley and Robert Lester report People who want a mobile phone have surely got […]
Tesco and McDonald’s have soaked up increasingly stinging attacks from anti-corporate campaigners over the years. But last week, both launched surprise counter-offensives to strike back at their critics.
More thoughts this week on the Muse of Marketing. Does she, as agencies would have their clients believe, bestow her favours on a select few, all of whom, as luck would have it, dwell beneath her dreamy spell in their creative departments, or
Affiliate marketing can be a cost-effective way for marketers to drive traffic to their websites – but any affiliate programme must be well-managed if it is to deliver results. And marketers must also be aware that poorly managed programmes ca
Marketing is all about communication. The profession’s soft skills are acquired mainly by doing the job and working with other people, so careful thought needs to go into developing initiatives that facilitate ongoing, collective change – pers
This week it’s Marks & Spencer. Last week it was Sainsbury’s. So it is possible to turn retail businesses around, even for mammoths of this scale, but it is no easy task. Stuart Rose and Justin King deserve the plaudits because this is the equ
Online DVD rental company LoveFilm is on the hunt for agencies to handle its first television ad campaign (MW last week). It is perhaps a little ironic that a company whose very business might be perceived to be a threat to TV advertising – as
Oh dear. Where to begin? Let’s start with hope. It was Charles Revson, the founder of Revlon, who famously remarked that “in the factory we make lipstick, in our advertising we sell hope”. Instead of selling “Dark Red Nail Polish” like his com
What hits you is the monochrome nature of the medium for most of that century. This may be one reason that the winner of the Newsnight poll to find the most memorable front page showed a fireball of vivid red against a bright blue sky and a pl