Digest

The Carphone Warehouse has appointed Michelle Henderson as head of direct marketing.

Mattel launches Miracle Moves robot doll a year behind schedule

Mattel is launching its lifelike Miracle Moves Baby doll a year later than planned, after scaling down the toy’s robotic functions. The toy giant went back to the drawing board after research showed children preferred a realistic-looking doll to a fully functioning robot. Incorporating more sophisticated interactive functions would also have pushed up the price […]

Time seeks European director for Fortune

Time, the magazine publishing unit owned by AOL Time Warner, is seeking its first European marketing director for the fortnightly business publication, Fortune. The move follows the recent restructure within the Fortune group, as part of its continuing focus on European growth. The business publication has restructured its European sales team in an effort to […]

Digest

Maxim, the men’s lifestyle magazine, has secured Bacardi Breezer as the sponsor for the Maxim Women of the Year Awards, to be held on April 3.

Complements to the Internet

The field marketing feature in last week’s edition (MW February 15) was an interesting read to say the least. I was surprised by Gary MacManus’ comments regarding field marketing and the Internet. MacManus suggests that “the industry is stretching its definition of field marketing to the boundaries of stupidity” and then says “Field marketing is […]

Guardian boosts Saturday edition

The Guardian is to boost its Saturday package with the addition of news round-up supplement, The Editor, and a revamped Weekend magazine, to attract more readers. The move follows research conducted by Guardian Newspapers into weekday and weekend readership, which the group claims shows potential for growth on a Saturday – the best-selling day for […]

Digest

SSL International, the makers of Durex, has appointed the former president of feminine care at Procter & Gamble, Brian Buchan, as its chief executive. Buchan replaces Iain Cater, who was asked to step down after the company issued a second profit warning.

Digest

Sainsbury’s launches a new Jamie Oliver TV ad on Sunday promoting the supermarket as the official Red Nose retailer. Red Nose Day is on March 16.

Digest

Mercier Gray and Natco, claimed to be the UK’s leading Asian grocery brand, have teamed up to create an on-pack promotion for Madame Tussaud’s. The product packs feature Bollywood star Amitabh Bachchan, one of the latest wax figures to be exhibited in the museum. The two-for-one promotion will be backed by radio and TV ads […]

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