Babycham returns to Fifties roots with 1.5m relaunch campaign

Babycham, the sparkling perry loved by teenage girls and grandmothers alike, is going back to its Fifties roots with a 1.5m relaunch by Matthew Clark. The famous Babycham deer, which was killed off in 1993 when the brand owners tried to modernise the drink’s image, will be resurrected along with the trademark green bottle, which […]

Relaunched Kwik Save hunts ad boss

Kwik Save, the discount supermarket chain which is being relaunched, is looking for a communications director to spearhead its advertising strategy. The chain’s group marketing director Philip Smith says decisions about a review of its 9m advertising account with McCann-Erickson Manchester are on hold until the new director is in place. The appointee will also […]

Briefs

Ex-Zenith Media managing director Andy Tilley is understood to be planning to set up a media consultancy with Derek Morris, BMP Optimum’s joint managing director, and Ivan Pollard, Weiden & Kennedy Amsterdam’s European media director. The three were unavailable for comment when Marketing Week went to press. Sears is axing the post of chief executive […]

Briefs

M&C Saatchi unveils the first work for the Shell Smart card trial in Scotland today (Wednesday). Bartle Bogle Hegarty has devised the first Audi Cabriolet poster campaign not to feature a car. The ads break this week. Ford has consolidated $1.1bn (650m) of media buying into a new J Walter Thompson US subsidiary called Ford […]

AGENT OF CHANGE

Shaun Powell is swapping credit cards for buckets and spades. Sean Brierley delves into Powell’s past for clues to his surprising move from Barclaycard to Thomson Holidays

Brief

Adams childrenswear unveils its first TV advertising for six years with a campaign through Bartle Bogle Hegarty. The two executions, which break on Monday (May 5), feature children persuading adults to let them wear the clothes they prefer. ‘Ward-robe’ shows a girl pretending to be frightened of a green ‘monster’ (a horrible party dress), while […]

Carlsberg boss quits to join The Unique Group

Carlsberg-Tetley national account manager David Edwards has left to join Noel Edmonds’ company The Unique Group as its first director of commercial affairs. Edwards joins a growing list of marketing personnel to leave the Burton-based brewing company, which faces an uncertain future while its potential takeover by Bass is reviewed by the Monopolies & Mergers […]

Conservatives bypass M&C in ideas hunt

The Conservative Party has bypassed M&C Saatchi and spoken to other ad agencies in the hope of producing fresh advertising to rescue itself in the final days of the election. The move underlines the tension between Conservative Central Office, party chairman Brian Mawhinney and M&C, which was retained at the start of last year. The […]

Supermarket banks ‘baffle consumers’

Customers are confused about exactly what the supermarket banks are offering, with many expecting to walk in to a store and find an in-house branch, according to a new study. Market research consultancy Left Field says it has found that people are unsure what value the retailers are adding. “Consumers know that the services are […]

Playing the party games

Following The Sun’s decision to support Labour, Claydon Heeley, the Conservative’s DM agency, proposed putting an insert into the paper offering free copies of The Times, “a real Tory paper”. But the Tories decided not to take the idea to News International – owner of both papers. Labour planned an emergency flyposter campaign to attract […]

Ofgas hunts agency to run consumer awareness drive

Gas watchdog Ofgas is looking for its first advertising agency, to run a 2m consumer awareness campaign. This would make it the first utilities watchdog to advertise, although the Data Protection Registrar and the Advertising Standards Authority have both run branding campaigns. The brief is for both above- and below-the-line work and is for a […]

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