Rank “encouraged” by results despite revenue decline

Rank Group says it is “encouraged” by its performance over the first four months of the year despite seeing an 8% dip in revenue. The drop has been attributed to the smoking ban and tax changes. The leisure operator, which owned Mecca bingo halls and Grosvenor casinos, says the decline in sales eased after it […]

Aegis Group acquires Brazilian communications agency

Aegis Group has acquired Brazilian agency, Age, for an undisclosed sum. The deal aims to give the marketing services group as “full integrated offer” in the South American country. Age, which was launched in 2000, offers sports marketing, trade marketing, offline creative services, and online and offline media planning and buying. Its clients include Adidas, […]

How the digital revolution is changing the advertising industry

Business readily acknowledges that the digital revolution of the last decade has transformed trading practices and commercial models. In many cases, it has revolutionised the buyer-seller relationship – especially when putting the end consumer (buyer) directly in touch with the producer (seller). As a result, there have been some profound shifts in consumer behaviour. We […]

Tesco spring cleans its online offering

Failure is not something that comes easily to Tesco. For a supermarket giant that accounts for £1 of every £8 spent by UK shoppers, succeeding online should have been a matter of course. However, the past few weeks have revealed a few glitches, suggesting that, if anything, Tesco is having a fresh look at its […]

Reckitt Benckiser marketers reveal the secrets of their success

Reckitt Benckiser (RB) has only one small request prior to its top UK marketers embarking on their first-ever interview: could we please not use the headline “Reckitt Benckiser Cleans Up”? A cursory investigation reveals that the press has used this particular headline ad infinitum since the company’s first quarter 2008 results, just over two weeks […]

Report censures alcohol retailing by supermarkets

The Government is set to turn its attention to supermarkets in its attempt to address concerns over underage and binge drinking. A report on alcohol industry standards and best practice, due to be unveiled by the Home Office this week, is understood to call for a probe into low alcohol prices at retailers and how […]

Johnson slashes ad spend to pay for community cops

New London mayor Boris Johnson is to slice advertising budgets for the Greater London Authority, including the Metropolitan Police and the Transport for London (TfL), to fund the extra community police officers he promised in his election manifesto. It is not thought that the move will start any agency reviews, but it will mean fewer […]

Danone to axe energy drink after flagging performance

Danone Waters is thought to be scrapping its V energy drink after failing to make a dent in the share of market leader Red Bull. The decision comes less than a year after it was relaunched. The latest revamp was backed by a £3.3m support campaign, which was created by RKCR/Y&R. It was based around […]

Cadbury starts review of £25m UK media business

Cadbury Schweppes is reviewing its £25m UK media planning and buying business, which is handled by Starcom. It is understood the confectionery giant has already started talking to agencies, although it is at an early stage.

Channel 4 appoints head of new media for radio

Channel 4 has appointed Daniel Heaf as head of new media for 4 Radio and Multi-Media Entertainment. He joins from BBC Worldwide, where he was worked on the Lonely Planet and Top Gear websites. Heaf will work across all of Channel 4’s national digital radio stations and will have overall responsibility for the strategy development […]

Sky hits out at ITV HD launch

BSkyB chief operating officer Mike Darcey has hit back at rival broadcaster ITV for “championing” high definition television for all. Darcey’s comments come on as ITV and the BBC launch free-to-air digital satellite service Freesat. Darcey says the broadcaster’s announcement that it would launch ITV HD “exclusively” on Freesat was showed it “wants to have […]

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