How to be a visionary marketer

How to be a visionary markerter

Visionary marketers are challenging, risk-taking, determined and receptive and these are all traits that can be nurtured and developed. Here, learn how members of Marketing Week’s Vision 100 transformed themselves into top-class practitioners essential to their brands’ success.

What women want

It’s not just mums marketers are failing (‘The five myths of marketing to mums’). Too many brands concentrate on female stereotypes, treating women as a homogenous group rather than individuals. Worse, they are often ignored by marketers, or patronised with a ‘pink it and shrink it’ approach. Women are complex and play multiple roles. They are also demanding […]

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