It’s not just mums marketers are failing (‘The five myths of marketing to mums’). Too many brands concentrate on female stereotypes, treating women as a homogenous group rather than individuals. Worse, they are often ignored by marketers, or patronised with a ‘pink it and shrink it’ approach. Women are complex and play multiple roles. They are also demanding […]
Sustained exposure to brand messages means people in developed countries are switching off, according to a global study.