1 November 2001

Digest

Peugeot has redesigned its showrooms to generate a ‘friendly and informal’ atmosphere, using the increasing involvement of women in the car market as a key influence.

Digest

The Union has created a £500,000 campaign for Quality Meat Scotland. The ads will be shown on ITV and Channel 4 in Scotland as well as in the Scottish press.

Telewest unveils rebranding plan

Cable giant Telewest and its regional subsidiaries are being rebranded Telewest Broadband in a bid to consolidate the business under one name and take ownership of the broadband market. A blue logo has been designed to represent the cable through which Telewest’s TV, telephony, Internet and broadband services pass. The rebranding includes Telewest subsidiaries Yorkshire […]

Powell moves to Spain in Thomson rejig

Thomson Holidays managing director Shaun Powell is being transferred to Spain as part of a European restructure by the company’s owner, German travel giant Preussag. Preussag, which bought Thomson Travel Group (TTG) last year, is renaming the company TUI UK. Thomson Holidays will be merged with distribution businesses Lunn Poly and Travel House to save […]

Digest

KP Snacks has appointed Rob Devonport as marketing controller with responsibility for its The Real McCoy, KP Nuts and Phileas Fogg brands. He was previously marketing manager at Bulmer.

RB moves £2.6m Vanish business

Reckitt Benckiser has ditched WCRS as the agency for its Vanish brand, and has handed the £2.6m business to Roose & Partners. The move follows a pan-European agency review for the stain-removal brand and marks an end to WCRS’s four-year relationship with the household goods giant. Roose & Partners already handles the Finish and Calgon […]

Digest

Safeway has launched Poppy Pride Ale and Legion Scotch Whisky, as part of its support for the Poppy Appeal. Both will be available in stores from the beginning of November.

Digest

Metro has restructured its senior management team, making Shakeel Mughal head of client services and Saleem Bhatti head of commercial development. Bhatti will also continue to oversee Metro’s Manchester office.

Digest

Debenhams has signed celebrity florist Jane Packer to design a range of vases, silk lower bouquets and home fragrances as part of its Designer at Debenhams collection.

Digest

Mother has created a print campaign for Schweppes mixers which sees the return of the ‘Sch…You Know Who’ slogan for the first time since 1975. The campaign is based on photographs of lookalikes of famous people taken by Alison Jackson.

Digest

XFM is launching a poster campaign today (Wednesday) on London Underground stations to promote its breakfast show. The ad was created by Quiet Storm with media buying through Zenith.

Digest

Leche Pascual, the Spanish dairy group, has paid Pta753m (£6.6m) to secure exclusive rights to the ‘Pascual’ brand in Spain.

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