The great promise of new media, at least as far as advertisers are concerned, has always been personalisation. But up to now, that promise hasnt really been kept.
Channel 4s birthday this month not only marks 25 years of more choice for viewers, but also for the UKs TV advertisers, which had been limited to just one commercial channel until 1982.
The UK budget hotel sector is big business with customer spend topping 1bn for the first time. It seems that peoples desire for no frills services, seen in the success of low-cost airlines, is now driving a growth in bookings for budget hotels.
The advertising industry is on its guard against a Government plot to announce a statutory 9pm-watershed, blanket ban on all food and alcohol advertising later this year. The Advertising Association (AA) says that the omission of any mention of public health issues in relation to communications and advertising in Gordon Brown’s first Queen’s Speech as […]
The Red Brick Road has won the advertising account for television marketing body Thinkbox. The agency pitched against Beattie McGuinness Bungay, Albion and WCRS in a review handled by the AAR. The Red Brick Road will be Thinkbox’s first retained agency, and the appointment comes as Thinkbox looks to expand its remit. The integrated account […]
PepsiCo has suffered a major blow ahead of its latest attempt to widen Gatorades distribution in the UK, with two major supermarkets refusing to list the sports drink.
Nokia is setting up a creative excellence division in a bid to become the most loved and admired, iconic brand in the world.
Facebook has unveiled a new advertising system that will enable marketers to be “part of the conversation”. Facebook Ads will allow brands to create their own pages which users can then recommend to friends. Announcing the social network’s long-awaited advertising strategy in New York yesterday (Tuesday), founder and chief executive Mark Zuckerberg said peer recommendation […]
Thomson Holidays head of marketing and brand development Andrew Rayner is leaving the company after almost seven years. It is not known if he has another job to go to. The news follows the merger between Thomson and First Choice, which created TUI PLC in September. First Choice marketer Tim Williamson was made TUI marketing […]
The Government is seeking an agency to handle its estimated 7m advertising brief to encourage young people not in education or training to seek an apprenticeship.
Viewers are increasingly using the red button and interactive television services despite revelations that UK broadcasters have misled the public and mishandled premium rate phone services, according to new research.
Advertising Association chief executive Peta Buscombe has hit out at consumer organisation Which? for having its “own ideological agenda” and not being independent enough. In a speech to the annual conference of the Society of Editors, Buscombe said: “On the one hand they [Which?] seem to be an independent impartial champion for the consumer. On […]