It’s clear that own-label is growing in popularity and putting pressure on manufacturers. However it was interesting to read that it isn’t necessarily own-label’s lower price point that drives sales.
Probably since the Stone Age and the invention of the wheel, mankind has been striving for invention and innovation. Every single piece of market research I have done with customers – in every sector I have worked in – has pointed to a demand for innovation; and in my current business, it is the one criticism that I hear most from our customers. Despite pointing to the many examples of where we believe we have pushed the boundaries, our customers want more.
Retailer HMV has decided to ask staff to cover up any “prominent” tattoos and body piercings in a bid to improve shoppers’ experience. In what must count as the final nail in the coffin of HMV’s rock and roll reputation, the company says it feels a more “consistent approach” to staff appearance will meet the expectations of customers who have to be at the “heart of everything” the brand does.
In recent months, the organisation formerly known as the Prostate Cancer Charity has rebranded itself as a highly politicised action group.
Pizza Hut Pizza Hut attempted to hijack the presidential election debate on 16 October with an offer to give one person ‘free pizza for life’ (a $520 gift card every year for up to 30 years) if they asked Obama and Romney whether they preferred sausage or pepperoni on their pizza. The stunt attracted plenty […]
Barack Obama and Mitt Romney have campaigned for the US presidency on the basis of two very different visions, with the former running under the slogan ‘Forward’ and Romney using ‘Believe in America’. But despite the differences between their political ideas, both men have remained closely tied in the polls ahead of the election on 6 November.