1 October 2015

How Freeview aims to become ‘the new normal’ in TV

With the launch of catch-up service Freeview Play and a multimillion-pound campaign to mark the rebrand of Freeview, the free-to-air TV service’s head of marketing Owen Jenkinson explains the company’s strategy to reach mass audiences in a crowded digital TV market.

Blind loyalty

Blind loyalty

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

Latest from Marketing Week