High Life, the British Airways customer magazine produced by contract publisher Premier Magazines, may launch as a paid-for news-stand title under a development deal agreed between the airline and publisher. The magazine, founded in 1973 by Premier chairman Bill Davis, has a monthly circulation of 300,000 and will remain with the publisher into the new […]
The privatised sector should accept responsibility for its services rather than expect the Government to shoulder any blame. George Pitcher is chief executive of issue management consultancy Luther Pendragon
One of the UK’s most senior drinks marketers, Simon Rhodes, Scottish Courage brands director lagers, is quitting the brewer to join PPP Healthcare as group marketing director. The move casts a shadow over the future of PPP director of marketing Andy Brown and is significant in that it underlines the growth which has seen the […]
CompuServe UK is under attack from all sides, yet general manager Martin Turner remains bullish about the company’s future.
The company which introduced TV advertising to buses has folded two years after its launch, following passenger complaints about intrusive noise. The Original Passenger Picture Show (Topps) installed TV screens in over 2,000 buses in the Midlands, the North-west and Wales, Yorkshire, the North-east, and the Home Counties. It offered a captive audience the chance […]
Online media information services MediaTel has launched a New Media section aimed at offering a single source of information on the traffic levels and ad rates for Britain’s top Websites. The section, managed by Nicola Mullett, went into operation on Monday. It is available as part of the annual 8,000 subscription for MediaTel’s full service […]
It was only a matter of time before the anti-alcohol brigade would fuse with those who believe the Web is driven by wickedly seductive demons of interactivity. In the US, the Center for Media Education (CME) claims that alcohol and tobacco brands are deliberately appealing to underage youth through the Internet (MW March 28). They […]
The Co-operative Retail Society is embarking on ambitious plans to revive its flagging brand, but with its rivals accelerating away, is it making enough significant changes? David Benady reports on the chances of success
IDV’s former international marketing chief Chris Burns has been appointed managing director of fair trade product company, CafÃ©direct. Burns has worked at IDV for nine years, overseeing brands such as Malibu. Most recently he was marketing manager for its Scotch whisky brand Justerini & Brooks in the Central, North and South America regions. Aquascutum has […]
Brand manufacturers frustrated by the delphic utterances of the judge in the Penguin v Puffin case will be edified that they are winning the battle against supermarket own-brands hands down in at least one sector. A 700m one, too. That handsome figure represents the supermarkets’ own-label share of the 12bn UK tobacco market. Not so […]
As sport on TV fragments, and fewer people are allowed to watch it, sponsors are thinking of new ways of reaching their chosen audience.
The home shopping industry is poised for a breakthrough. It has shed its dowdy image, it stands to gain from the expansion of the Internet and M&S, a cautious player, is moving into mail order with gusto. And the imminent 350m sale of Freemans