TV 2003 United has disclosed that more than 100 marketers are to attend the event, organised by Marketing Week Conferences. There are a few places remaining at the conference, which takes place on April 30 in Bath. Call 020 7970 4770 for further details.
Abel & Baker, an interactive marketing agency, has created a viral marketing campaign for War Child, to generate donations for the charity during the Iraq war.
Nestlé’s Yorkie has triumphed over Masterfoods’ Mars after both brands relaunched last year to target different genders.
Cheetham Bell JWT has created a £1m television advertising campaign to promote the new Hocus Pocus wizard’s hall attraction at Chessington World of Adventures.
Mothercare’s marketing director Andy King has been made redundant following a review of the business by new chief executive Ben Gordon. King, a former marketing and business development director at WH Smith, joined the troubled retailer in September 2001, and was given responsibility for international and direct operations in addition to marketing (MW 19 July, […]
This week, movie-goers can watch the reincarnation of Barclaycard’s Richard Latham as Johnny English. Could the spoof spy character, who scores high in a Marketing Week popularity survey, along with the PG Tips chimps and Monkey, be the first
Kimberly-Clark has won a two-week showdown with Sainsbury’s over the toiletry company’s decision to hike the price of its Andrex tissue brand. Sainsbury’s refused to accept the price hike, thought to be about seven per cent, so K-C halted supplies of the top-selling toilet tissue paper at the end of last month. Sainsbury’s has now […]
The use of Samuel L Jackson and Martin Kemp in TV ad campaigns shows how difficult it is for banks to stand out from the crowd. By David Benady
Vidal Sassoon is to sue Procter & Gamble for neglecting his eponymous brand since its acquisition in 1985. P&G withdrew the Vidal Sassoon haircare range in the UK in November (MW November 14, 2002).
Pepsi has signed up rapper Ms Dynamite as its latest youth icon in a £1m deal. Activity will include an exclusive Pepsisponsored concert.
Granada Channels has struck a six-figure deal with the Budget Group to sponsor all weather reports on the ITV News Channel.
It’s always nice to see Marketing Week mentioned in other publications, but this might be the first time it’s been sighted in a work of fiction. Martin Lukes, the Financial Times’ beleaguered e-mail columnist, has won a Marketing Association award, a feat apparently reported in Marketing Week. Very convincing, apart from one little detail – […]