10 April 2008

Daily Mail plots aggressive online growth with new site

Mail Online has launched a beta version of its new Daily Mail and Mail on Sunday website as part of its aggressive plans for growth. As part of the redesign, the site is ramping up its showbiz and women’s sections. The beta site, beta.dailymail.co.uk went live this afternoon (April 16) and it is currently running […]

BT puts faith in marketing

While news of Ian Livingstons elevation to the top job at BT dominated the headlines last week, two marketers were also digesting news of significant promotions.

Why bands need brands

With the music industry locked in flux as its business model erodes as a result of the rise of digital media, brands are getting into bands as never before, and creating a new kind of “record company”. It is a situation that has led to the creation of companies such as Harvest Entertainment, which act […]

Drinks firms face clampdown over code-breaking Web pics

The alcohol industry is likely to come under increased pressure from regulators and lobby groups after it emerged this week that it is increasingly using corporate websites to break the “spirit” of the advertising code. Industry body the Portman Group has issued a new set of guidelines to all its members on the responsible use […]

HSBC plots major push for low-rate mortgage

HSBC is launching a high-profile campaign to attract mortgage customers caught out in the credit crunch crisis, which has seen rival banks hike interest rates and cut products. The move to increase its mortgage business is calculated to capitalise on uncertainty in the financial markets and comes as rivals reduce their lending risks. The bank […]

Sidelined Boots brand boss Andrew Brent in sudden exit

Boots former UK marketing director Andrew Brent has left the high street pharmacy chain less than a year after being sidelined to a group brand role. Brent was replaced as marketing director for UK retail in July last year by Boots Opticians managing director Elizabeth Fagan, and became group brand director. He joined in September […]

Turf TV set for court battle after crisis talks collapse

Last-ditch mediation talks between bookmakers and betting shop broadcaster Turf TV have collapsed, making a court battle inevitable. A trial date of April 28 has been scheduled to settle claims of anti-competitiveness and collusion. Last year, Ladbrokes, William Hill, Coral, Betfred and their media rights broker BAGS, launched proceedings in the High Court against Turf […]

Goldfish top marketer quits after Barclaycard takeover

Goldfish marketing director Martin White has quit the credit card company following its acquisition by Barclays and amid speculation that the brand will be axed. It is not thought that White, a former Lloyds TSB marketer, has a job to go to. Barclays completed its £35m purchase of Goldfish parent company Discover Financial Services earlier […]

CHI wins 5m Waterstone’s ad account

CHI & Partners has scooped the 5m advertising business for bookstore chain Waterstones. The agency will handle all print, TV and outdoor work for the bookstore brand. It will also create the advertising for Waterstones Christmas account when the bulk of its advertising airs.

BA top executives depart following T5 fiasco

Heads have begun to roll at British Airways following the debacle over the opening of Terminal 5 – as the company today announced the departure of two senior executives. Operations director, Gareth Kirkwood, and David Noyes, director of customer services, will be leaving the company. The carrier says it will now look to appoint one […]

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