My mum has always been amused by my attempts to pigeonhole her into the ‘mum’ box. She is a Black Sabbath fan. An educational psychologist and a feminist. Apparently I’m not alone in having a mum who isn’t defined by this label. Recent research by Mumsnet showed that “mums are women who happen to be […]
The term content marketing is driving Kristof Fahy, William Hill’s CMO, “nuts”. Apparently all he hears every time he goes to a conference is “content marketing, content marketing, content marketing” and his patience is waning.
IBM recently announced a $100m investment in its Interactive Experience arm. Essentially, this is IBM’s global digital agency. It’s not IBM’s traditional territory but in Econsultancy’s upcoming Top 100 UK Digital Agencies, you will see names such as IBM, Deloitte Digital and Accenture Interactive ranking highly.
UK consumers are unimpressed by brands’ customer service in digital channels leading 53 per cent to switch brands in at least one industry.