10 August 1995

C4 discloses its agenda for autumn

Channel 4 this week launched what it claims is its strongest autumn schedule to date, with new investment in late night and daytime programming as well as new drama. Alan Bleasdale’s six-parter Jake’s Progress will be the channel’s flagship drama for the season. Channel 4 is also planning to put out a teenage soap from […]

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Can anyone spot the odd one out from Mellors Reay, GGT, Butterfield Day Devito Hockney and Walsh Trott Chick Smith? All were on the pitch list for the 3m Burton Menswear account which Mellors Reay won; two of the agencies were created this year. But only one of them failed to turn up to the […]

Coke director brands Pepsi Challenge a flop

Coca-Cola UK marketing director George Bradt has publicly rubbished PepsiCo’s heavyweight Pepsi Challenge promotion as a flop, three months after its launch. Market research figures from Nielsen suggest Pepsi’s market share has fallen since the promotion started on May 1. The high-profile campaign includes TV ads, 2 million coupons and a roadshow covering 60 cities […]

Bass director takes over at Harvester

Bass Taverns has appointed a new commercial director to head the company’s sales and marketing, and is poised to restructure its marketing department after the takeover of Forte’s Harvester restaurant chain. The Bass retail arm has recruited Michael Bramley as commercial director from Bass Brewers, where he was managing director for sales of Bass North. […]

Fridge maker Lec picks Banks for 4m business

Britain’s largest fridge manufacturer, Lec Refrigeration, is about to appoint Banks Hoggins O’Shea as its advertising agency. BHO and Cowan Kemsley Taylor fought for the account, which is worth 4m over three years. BHO is reported to have won the account, although Lec says it will not announce its decision until September 4. BHO creative […]

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EURO RSCG Institutionnel has been appointed by Microsoft to handle a forthcoming campaign aimed at combating youth unemployment in France. McCann-Erickson Frankfurt is to resign the Spalt analgesic account, blaming ‘strategic differences’ over the current campaign. The agency will continue to handle other brands marketed by Much Pharma, including Clear Blue and Fibrosine. The Publicis […]

Bass director takes over at Harvester

Bass Taverns has appointed a new commercial director to head the company’s sales and marketing, and is poised to restructure its marketing department after the takeover of Forte’s Harvester restaurant chain. The Bass retail arm has recruited Michael Bramley as commercial director from Bass Brewers, where he was managing director for sales of Bass North. […]

Sega’s shocking fatal accident ad

Computer firm Sega is launching a controversial pan-European advertising campaign, in which a game is shown simulating a seemingly fatal car accident. The ad, for next-generation games machine Saturn, breaks in cinemas on August 14 before the film premiere of Die Hard With a Vengeance. It depicts a shadowy character – Valcrie, the master games […]

Heinz pours out Kitchen Garden soup

Heinz is taking on rivals in the fledgling fresh soup sector with the launch of its Kitchen Garden brand at the end of this month. Heinz, which holds a 36 per cent value share of the 381m UK soup market, is also moving into the condensed soup market – dominated by Campbell’s – with the […]

Circulation boost for EMAP

EMAP Metro has registered strong circulation growth in the latest round of ABCs, while the IPC Weeklies Group of titles remained largely static. EMAP’s men’s glossy title FHM, purchased last year, has made the strongest turnaround, with a 50 per cent year-on-year increase in circulation during the January-June period taking it from 60,298 to 90,607. […]

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