News International’s launch of a free evening newspaper in the capital next month is expected to shake up the market as publishers bid for distribution licences. The response of Associated Newspapers, owner of the Evening Standard and Metro, is eagerly awaited. By Mark Choueke When the launch date of Rupert Murdoch’s new “urbanite” London newspaper […]
Faced with mounting losses across all of its operations, carmaker Ford has been forced to admit that Jaguar – one of its prestige marques, and certainly among Britain’s best-loved brands – has been a failure, and is likely to be sold. What went wrong? By Robert Lester Ford’s decision to embark on a “strategic review” […]
The sudden departure of BSkyB-owned Sky Bet’s marketing director Simon Miller (MW last week) has left the betting and gaming brand’s advertising agency arrangements shrouded in mystery. St Luke’s apparently picked up the business following a pitch earlier this year – but the broadcaster denies a contract has been inked. The company was believed to […]
Consumer electronics company Grundig is pulling out of the standard definition TV market to focus solely on high definition (HD) products. The move aims to accelerate the take-up of HDTVs.
Myla, the upmarket lingerie company, is investing in its brand as part of a global push into the lingerie and sensual products market. The move will be supported by a major marketing campaign. The company, which has received backing from private equity groups, is aiming to develop its position as a global player in the […]
Intel, the computer chip manufacturer, has lost a court battle against the UK Patent Office to have a trademark that uses “Intel” annulled. Omnicom-owned marketing services group CPM registered “Intelmark” as a trademark for marketing and telemarketing services in 1997 but Intel claims that CPM is exploiting the reputation of its own Intel mark. In […]
The Advertising Standards Authority (ASA) is investigating complaints that a campaign for water brand Vittel encourages and condones anti-social behaviour. The poster campaign encourages consumers to use full and empty bottles of the Nestlé-owned mineral water to play a range of “sports”. In one execution, Vittel drinkers are encouraged to throw bottles to each other […]
Littlewoods Shop Direct has promoted marketing manager Clive Briscoe to group sales and marketing director following a restructure of the team. The shake-up has also led to the departure of brand director Sarah Cheetham.
Seat UK has promoted Steve Robertson to head of marketing to replace Mark McKenna, who was made head of operations in April. Robertson’s previous roles include national communications manager at Seat and head of marketing for the MG Rover group.
Catalyst, the integrated marketing agency, has appointed Sam Jordan as managing director. Jordan, who was Catalyst’s business director, has been tasked with developing the agency, which is now part of Media Square’s IAS Smarts group.
The Institute of Practitioners in Advertising has elected three new members to its Digital Media Group: Matt Simpson, head of digital at Starcom, Patrick Griffith, planning director at Agency Republic and Marc Giusti, creative director at Good Technology. They will work on measurement, developing skills and driving creativity in the digital sector.
ValueClick Europe, an online advertising network, has appointed Carl White as its chief executive officer. He was formerly chief operating officer and will report to ValueClick’s chairman and chief executive James Zarley.