10 December 1998

Embattled Argos loses boss

Argos, the retailer still embroiled in a dispute with its new owner GUS, is to lose one of its longest-serving executives. Former marketing director John Mayhead, who has been at the company since 1985, will leave next March in the latest of a series of executive moves since GUS’ hostile 1.9bn takeover in April. In […]

Seeboard workers given hot hand job

If marketers think they get a hard time, just dwell for a moment on what bosses at electricity company Seeboard are asking from their workers. A press release from the company proudly proclaiming “Your power in their hands” introduces a new technique that allows work on overhead lines without disconnecting the power. The new technique […]

Caterpillar to launch major Euro ad blitz

Clothing brand Caterpillar is to launch a 7.5m pan-European brand push in 1999 to coincide with the launch of its first womenswear collection. The 30-country campaign is being masterminded by Caterpillar creative director Shubhankar Ray, who previously worked for Levi’s. Ray says: “We aim to use branding to create a dialogue with younger, fashion-oriented consumers […]

Tetley Tea Bags

Tetley tea has a lot going for it. A very impressive marketing history for one. It was the number two brand in a highly lucrative market, second only to the brand leader PG Tips. The brand seems to have benefited from being both aggressive and focused. These are both admirable qualities, and in this instance, […]

Digest

Food brand Blue Dragon is launching a nationwide TV campaign which features a floating market in Thailand and the paddy fields of China. The 20-second commercial, which is based on the premise of ‘The Orient in Your Kitchen’, will promote the brand’s use of fresh vegetables, and herbs and spices. The advertisement has been created […]

Camelot gets green light for free ticket promotions

Camelot is to give away free National Lottery tickets and scratchcards in promotions after being allowed for the first time to buy its own tickets. The Lottery operator was given permission to buy tickets by the culture secretary Chris Smith, who issued a set of new “directions” to the Office of the National Lottery in […]

Pret Manger marketing chief resigns

Pret Manger marketing director Charlotte Fuller has resigned from the upmarket fast-food chain after 18 months, with no job to go to. Fuller joined the company from Leo Burnett, where she had been a board account director for four years. She will stay with the company until the new year, but has not decided where […]

Asda lauches home shopping

Supermarket giant Asda has unveiled a direct telephone-based book, video and music retailing service, with plans to launch the scheme on the Internet next year. The service, Asda@Home, will operate through a dedicated call centre, offering customers a choice of 147,00 book titles, 7,000 videos and 120,000 CD and audio cassette titles. The chain is […]

ITV team prays for a Christmas miracle

It is part of the traditional British Christmas, along with the family row and cold turkey sandwiches – BBC’s victory over ITV in the battle for viewers. But this Christmas, a new team at the ITV Network Centre is under pressure to squeeze the biggest possible audiences out of the last few weeks of the […]

Digests

John Perriss, chairman and chief executive of Zenith Media Worldwide, and Robert Coen, senior vice-president and forecasting director at McCann-Erickson USA, have given an optimistic outlook for 1999 ad spending, despite concern about global financial difficulties, at the opening of the 26th annual Paine Webber Media Conference in New York on Monday. Dentsu has launched […]

Ford Euro chief leaves

Ford’s most senior European marketing chief and the man who organised the recent launch of the Focus, has quit after 18 years with the company. Philippe Mellier, Ford’s European vice-president of marketing, sales and service, is understood to have returned to his native France and joined Renault. Mellier started at Ford in 1980 as supervisor […]

Latest from Marketing Week