Microsoft’s strategy for winning the console turf war involves widening the Xbox 360’s appeal far beyond hardcore gamers by adding applications that build into a digital entertainment system.
It is great to see the fast proliferation of new trading platforms that drive more accountable and efficient media buying, but also help the digital industry prise more ad spend away from less measurable media routes.
It is not enough to just analyse customer data more efficiently (Marketers make intelligence choices, MW 26 November). Organisations must also have the processes and systems in place to act on this information as rapidly as the customer expects.
Agencies have been doing their own versions of crowdsourcing for decades by, for example, scouring colleges for fresh talent and ideas with graduate schemes. When appropriate direction is given, such initiatives can generate innovative and bountiful ideas.