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10 December 2015

Brand valuation: Brilliant or Bullshit?

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Following a recent column from Marketing Week columnist Mark Ritson calling into question the validity of brand valuations, three of the largest valuation companies joined him on the B2B stage at The Festival of Marketing to defend the process.

The wit and wisdom of Mark Ritson: Top Ritsonisms of 2015

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Marketing Week columnist Mark Ritson is as well known for his colourful turn of phrase as he is his razor-like insight, the former bringing the latter to life. Relive some of his 2015 highlights, or “Ritsonisms”, below and the articles from where they were born.

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