10 February 2000

Le marketing makes its mark

Whatever happened to British retail flair? The stars who remain seem an ever-dwindling constellation. Whenever the hunt for talent is on, the same hoary names keep cropping up. Take M&S’ decision to flush out Philip Green’s accomplices in his would-be assault on the store chain. Who does it serve a Section 212 notice on but […]

Digest

Daley Thompson, the former Olympic decathlete, is to front a £1m TV ad campaign for US diet aid X-fat, which claims to bind to the fat in food and help weight loss. The campaign is through SWK.

Digest

The ITC and Oftel have published the results of a joint consultation on the practices and pricing of bundling of TV cable channels and telephony services, provisionally concluding there is no basis to take action against cable operators. The situation will be kept under review.

Co-op’s Smile lures Egg Head

Internet bank Smile has poached Bob Head, commercial director of Prudential’s Egg, to head the operation. Head became the first director of Smile this week. He reports to Co-operative Bank chief executive Mervyn Pedelty. Smile was launched last October, under the management of the Co-operative Bank. Sources say Head has been brought in to build […]

Findus spearheads Euro drive with TV campaign

Frozen food brand Findus is to return to television advertising after a break of 18 months as part of a marketing revamp by new management. Nestlé sold the Findus brand worldwide to Swedish investment company EQT. The deal included all of Nestlé’s frozen food operations in the UK and Scandinavia, and fish and vegetable businesses […]

Partners BBDH scoops £7m London Transport

London Transport has appointed Partners BBDH to its £7m account after a four-way pitch. Rainey Kelly Campbell Roalfe/ Y&R, Abbott Mead Vickers. BBDO and Publicis also pitched for the account, but incumbent BMP DDB declined. Partners will create advertising for London Transport companies London Bus and London Underground. The agency will also liaise with below-the-line […]

Digest

Procter & Gamble is to launch Sunny Delight in France after seven months of successful test marketing. Television advertising through Saatchi & Saatchi will appear from April.

Digest

…McCann-Erickson Business Communication has been appointed to Worth Global Style Network’s $20m (£13m) global ad account.

Closer scrutiny for promotions

I was disappointed that more was not made of the finding that consumers are mostly brand loyal and have a low propensity to switch purchase onto promotional brands in the factfile “Added value lures shoppers” (MW February 3). The key task for the promotions industry over the next few years is to cope with the […]

Digest

Pizza Hut UK has appointed Mark Jones, managing director at Whitbread subsidiary the Hogshead Pub Company, its new president and chief executive.

Digest

People’s Lottery, Richard Branson’s rival to Camelot, has signed up Kellogg as its retail partner and Microsoft to provide technical support.

Digest

Jump, the Lyons-based agency and a division of BBDO, has acquired Bossa Nova – a Parisian agency with clients which include KLM, Disneyland and Bayer France. The deal gives Jump its first presence in Paris and creates an agency with joint billings worth more than FF100m (&£10m).

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