10 February 2005

Unilever marketers lose practical roles

Unilever is expected to strip profit responsibilities from its most senior marketers, Simon Clift and Anthonie Stal, in a wide-ranging shake-up of the organisation as part of its “simplification” strategy. The new-look structure, announced last week by incoming chief executive Patrick Cescau, scraps Unilever’s two separate divisions, health and personal care (HPC) and food. These […]

Ads call for halt to tsunami appeal aid

Following the overwhelming response to the Asian tsunami appeal, the Disasters Emergency Committee (DEC) is being forced to launch a series of press ads to ask people to stop sending money. The ads, created by Ogilvy & Mather, will announce that the fund is closing on February 26 and will thank the British public for […]

Unilever marketers lose practical roles

Unilever is expected to strip profit responsibilities from its most senior marketers, Simon Clift and Anthonie Stal, in a wide-ranging shake-up of the organisation as part of its “simplification” strategy. The new-look structure, announced last week by incoming chief executive Patrick Cescau, scraps Unilever’s two separate divisions, health and personal care (HPC) and food. These […]

Coors sells Fine Light in chill-sensing cans

Coors Brewers is planning to step up its assault on the “healthy” beer market with the launch of its Coors Fine Light beer in cans that change colour when they reach their optimum serving temperature. Industry observers say the cans are an attempt to tap into the booming take-home market. The 440ml cans are expected […]

Canderel launches low-calorie sugar blend

Canderel, the low-calorie sweetener brand-owned by Merisant, is launching a low-calorie sugar-based product in response to growing consumer concern about obesity. Canderel Crystal, which will go on sale in March, is a key launch for the brand this year and will be supported by several bursts of television advertising and a press campaign. The product […]

Citigate lands £1.5m Invesco Perpetual job

Investment management company Invesco Perpetual has appointed Citigate Albert Frank, the specialist financial advertising and communications agency owned by the Incepta Group, to handle its &£1.5m advertising business. A new Citigate Albert Frank campaign – which the agency claims is the brand’s biggest push for four years – breaks this week, and features the return […]

Coors sells Fine Light in chill-sensing cans

Coors Brewers is planning to step up its assault on the “healthy” beer market with the launch of its Coors Fine Light beer in cans that change colour when they reach their optimum serving temperature. Industry observers say the cans are an attempt to tap into the booming take-home market. The 440ml cans are expected […]

COI communications shortlists four agencies

COI Communications has shortlisted four agencies to handle its £69m television media planning and buying business. The shortlisted agencies are Carat, incumbent Starcom MediaVest, Zenith Optimedia, and MediaCom, which holds the COI’s press planning and buying account.

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