10 January 2008

Jamie exposes risks of celebrity-led advertising

Supermarket brands looking to get closer to consumers by using celebrities suffered at the hands of their chosen stars last week. Speculation began to mount that Iceland would be dropping former Atomic Kitten singer Kerry Katona from its advertising after she was criticised for allegedly smoking and drinking while pregnant (although the company maintains it […]

China’s global brand hurdle

There will be a lot more than gold medals at stake when Beijing hosts the Olympic Games later this year. For 16 days in August, the eyes of the world will be focused on the Far East, presenting Chinese brands with the ultimate shop window in which to kick-start the process of becoming global players. […]

EU MPs moot laws to curb online marketing tactics

The European Parliament is to consider statutory controls for online marketing, and in particular behavioural targeting – a growing online trend that tracks website behaviour for advertising purposes. It is understood there are growing concerns that behavioural targeting could breach privacy rights. The calls will be made at a European Parliament hearing next Monday, which […]

Advisory body to urge major government ad budget cuts

A new body set up to examine the effectiveness of Government marketing is to recommend a major reduction in advertising spend, particularly television advertising. The Government Strategic Marketing Advisory Board (GSMAB), set up last week by the Cabinet Office to replace the Advisory Committee on Advertising, has a remit to ensure that taxpayers get value […]

Vivid buys global rights to Dragons’ Den i-Teddy toy

Vivid Imaginations has bought the global rights for i-Teddy, the musical teddy bear discovered by BBC2’s Dragons’ Den. The toy company is now planning a major marketing push behind the musical teddy bear. The bear went into production last year after inventor Imran Hakim won backing from “Dragons” and entrepreneurs Peter Jones and Theo Paphitis. […]

Coca-Cola denies axing Diet Coke “hunk”

Coca-Cola has rubbished claims it is planning to drop the Diet Coke “hunk” from its advertising. It was reported earlier this week that Coca-Cola Great Britain would ditch the brand icon as part of a move to realign its marketing strategy with the US. It was suggested that the current “hunk” ads would be the […]

Lastminute in 4m consolidation plan

Lastminute.com, the travel and leisure group, has called a review of advertising across all of its brands as part of a move to consolidate its advertising and digital accounts. It is understood that the leisure group is seeking a single agency to handle the £4m advertising and digital accounts for all of its websites, including […]

BHF goes online to slam junk food ads

The British Heart Foundation has launched an online campaign warning children about the dangers of some of their favourite foods in an attempt to turn the tables on “junk food advertisers”. The campaign, featuring a character called Sick Rick, has been created by Avenue A Razorfish. Explaining the BHF’s decision to move away from TV, […]

BRC calms food price rise fears

The British Retail Consortium has lambasted recent claims of escalating food prices as “alarmist” and “unsupported by the evidence”. The response follows claims that record increases in the cost charged by food producers will be passed on to consumers.

EMI to allow brands to sponsor artists

EMI, the ailing record company, is planning to offer brands the chance to sponsor its artists for the first time. The plan aims to boost flagging revenue at the company, which is owned by private equity company Terra Firma. Guy Hands, the chief executive of Terra Firma (pictured), will reveal plans today (January 15) as […]

Latest from Marketing Week