Virgin Radio has signed up Sony to sponsor its coverage of The V Festival. Sony will promote the Net MD Walkman using on-air promotions and online activity in the build-up to the event.
Joshua has created a poster campaign for the British Airways London Eye, which for the first time does not focus on the Eye’s structure, but instead depicts extremely tall people standing over London.
Cheap modular stands or more expensive custom-built ones? Exhibitors at trade shows are faced with this dilemma, but which represents the best value for money? By Ian Whiteling
The criticism of the Orange Learn campaign is ridiculous (MW last week). In an industry that has achieved near market saturation, the market-leading brand focuses its advertising on the better education of customers to increase their understan
While marketing campaigns increasingly run across several media, research tools tend to be medium-specific. This will have to change, says Sue Unerman
Leo Burnett has created a TV campaign for the Fiat Stilo which breaks this week. It takes a tactical approach, to promote the high equipment levels for the Stilo, which has had disappointing sales so far.
3 UK has confirmed the appointment of Graeme Oxby as marketing director. Oxby joined 3 in November 2001 as director of consumer marketing. He replaces Lisa Gernon, who is stepping down from the full-time role.
Travelodge marketing director Peter Halsey is to leave the company in November, without a job to go to. He will hand over the advertising agency review now under way to newly appointed marketing and sales director Simon Gregory.
ITV2 has unveiled a new on-air look that positions it as a complementary alternative – or “flipside” – to sister channel ITV1. The new look was unveiled at a briefing to advertisers and television buyers on the ITV network autumn schedule. ITV2’s new look, created by Bruce Dunlop & Associates, draws on that of its […]
Formula One team BMW Williams has joined anti-smoking group ASH in attacking the Formula One governing body, the FIA, for its U-turn on tobacco advertising, which will allow the tobacco industry to continue to sponsor the global racing event. Last week, the FIA reversed its decision to comply with the European tobacco advertising ban in […]
Fear of tobacco industry-style lawsuits and legislative crackdowns on unhealthy foods may have forced Kraft to cut portion sizes and slash levels of fat, sugar and salt in its products, but with careful marketing, the food manufacturer may hav
New laws will soon demand that ads better reflect the roles of the disabled in society, but it’s a fine line between inclusion and exploitation, says Sonoo Singh