I agree that at present ‘the single customer view (SCV) is unattainable’. In our experience, many companies have a long way to go in gathering data from established channels such as websites, mobile apps and social media and across devices. Unfortunately most seem to be trying to use data designed for other purposes to achieve […]
Snow Fall is a beautiful, interactive and immersive multimedia experience about the avalanche at Tunnel Creek in the US. It was lovingly crafted by The New York Times in 2012 and was heralded as setting new standards in digital storytelling.