Stay-at-home Macca shuns millennium TV

It is no secret that New Year’s Eve 1999 will be one of the most overrated parties of all time, as people eschew the hype and expense of organised celebrations and prepare to settle down with their families for a quiet night in front of the box. The good old BBC, catering for the couch […]

Sainsbury’s ad showcase hits a hitch

Surely things couldn’t get any worse for Sainsbury’s. Poor sales growth, falling market share, swathes of job cuts, and the final grudging acceptance that no one, consumers or staff, liked John Cleese marching around shouting. To try to revive its fortunes Sainsbury’s charged M&C Saatchi with creating a new ad campaign, which it chose to […]

Digests

Curtis Hoy, the below-the-line consumer marketing specialist, has merged with Ignition, the direct marketing and business-to-business group, to form Ignition Marketing Group.

Driving in the wrong direction

I’ve been rather late in reading the May 27 issue of Marketing Week but was struck by the article headlined “No excuse for BMP not test driving the Bora” in the Diary and am sorry to say you’ve scored an own-goal. Surely the point of citing the football match in question is not that the […]

Right questions, wrong audience

A questionnaire from Japan’s Ministry of International Trade and Industry (MITI), sent to the Japan Advertising Agencies Association (JAAA) and leading Japanese agencies, is causing consternation among many industry executives. The questionnaire is designed to help MITI make comparisons between the US, Europe and Japanese advertising industries. It was created to prepare Japan for the […]

Walkers in Star Wars tie-up

Walkers Snack Foods is launching its biggest promotion to date, offering two prizes of £1m in a tie-in with the movie Star Wars Episode 1 – The Phantom Menace. A £2m TV campaign for the promotion breaks on July 14. The ad, by Abbott Mead Vickers.BBDO, plays on the lizard-like tongue of Star Wars character […]

London to rebuild its tourism empire

What London’s tourism offers is overpriced, shabby and poorly co-ordinated, according to prospective candidate for mayor and MP for Brent East Ken Livingstone. His comments come as the London Tourist Board (LTB) puts together a £10m international ad campaign through M&C Saatchi to position the capital as “the Millennium City” (MW June 3), a must […]

Toyota Europe starts agency hunt

Toyota Motor Europe is looking for a new agency to handle pan-European tasks. The move has created an opportunity to squeeze onto the car maker’s lucrative advertising roster. The Brussels-based Toyota office has been talking to agencies about a place on the roster that is initially likely to carry a retainer. Whether it will also […]

Wine makers press for brand emphasis

Ernest & Julio Gallo, one of the biggest wine brands in the UK, spent less on advertising last year than Budweiser spent in a month. Yet wine has overtaken every other tipple in the take-home drinks market, according to AC Nielsen.

Guardian and Observer seek senior marketer

Guardian and Observer Newspapers is looking for a senior marketer to help marketing director Stephen Palmer run the department. The specific nature of the role has yet to be agreed, but the person appointed will report directly to Palmer. The group is looking internally and externally to fill the role. Caroline Marland, managing director, says: […]

Digest

Express Newspapers has restructured its circulation department, which is headed by sales director Richard Miller. Sales promotion campaigns are to be handled by David Yarnell and direct marketing by Ellen Forrester. Bridget Rowe, former Sunday Express editor and currently communications director for the National Magazine Company, is understood to be leaving to pursue a career […]

Abbey’s First National starts hunt for five senior marketers

First National Bank, the Abbey National-owned finance house, is to recruit at least five senior marketers for its first group marketing department. John Easden, previously First National’s associate marketing director, was appointed to the new role of group marketing director last week, reporting to managing director Philip George. Easden will recruit a “team of five […]

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