Coca-Cola in second water-based launch

Just weeks after the disastrous launch of its water brand Dasani, Coca-Cola has launched a new juice and water drink called Ipsei, targeting the same “on the go” adult lifestyle market as the soft drink giant’s failed brand. Ipsei, which is about to go on sale in Germany, is a water-based juice drink, which includes […]

Coca-Cola in second water-based launch

Just weeks after the disastrous launch of its water brand Dasani, Coca-Cola has launched a new juice and water drink called Ipsei, targeting the same “on the go” adult lifestyle market as the soft drink giant’s failed brand. Ipsei, which is about to go on sale in Germany, is a water-based juice drink, which includes […]

Carlsberg goes upmarket as arts sponsor

Carlsberg is attempting to change the stereotypical image of mass-market lager in the UK, often associated with yob culture and binge drinking, with the sponsorship of an art exhibition later this year at the Royal Academy of Arts. The exhibition, which will include 19th-century French artists such as Gaugin and Rodin, will be a first […]

BMW UK chief moves to South African role

BMW has moved its UK marketing director Phil Horton to its South African operations where he will take the role of sales and marketing director. Horton, who has been at BMW for seven years, is being replaced in July by Dr Uwe Ellinghaus, who is moving across from the marketing and brand management function at […]

Carlsberg goes upmarket as arts sponsor

Carlsberg is attempting to change the stereotypical image of mass-market lager in the UK, often associated with yob culture and binge drinking, with the sponsorship of an art exhibition later this year at the Royal Academy of Arts. The exhibition, which will include 19th-century French artists such as Gaugin and Rodin, will be a first […]

Weed sounds rallying call to marketers

Unilever chairman Keith Weed has launched a rally to promote the role of marketing, in response to a recent report that says marketing is rated poorly within companies. The Research International survey says that compared to other functions, marketing is rated disappointingly. Titled “Marketing in spotlight: What do people really think of marketing?”, it goes […]

Edge Ideas wins £3m Swan Hellenic task

Edge Ideas has scooped the £3m marketing and advertising business for upmarket cruise line Swan Hellenic. The company, set up as Edge Communications in 1998, beat incumbent Banc to win the business in a pitch overseen by marketing and brand delivery director Carolanne Dieleman. Edge Ideas was set up by Ron Leagas, former chairman of […]

Edge Ideas wins £3m Swan Hellenic task

Edge Ideas has scooped the £3m marketing and advertising business for upmarket cruise line Swan Hellenic. The company, set up as Edge Communications in 1998, beat incumbent Banc to win the business in a pitch overseen by marketing and brand delivery director Carolanne Dieleman. Edge Ideas was set up by Ron Leagas, former chairman of […]

Batchelors challenges Pot Noodle

Batchelors Super Noodles is challenging market leader Pot Noodle with the launch of a range of noodles in a pot, called Super Noodles To Go. It is understood that brand owner Campbell Grocery Products plans to invest about £5m in supporting the launch. The four-strong range, which is expected to be launched this summer, is […]

Batchelors challenges Pot Noodle

Batchelors Super Noodles is challenging market leader Pot Noodle with the launch of a range of noodles in a pot, called Super Noodles To Go. It is understood that brand owner Campbell Grocery Products plans to invest about £5m in supporting the launch. The four-strong range, which is expected to be launched this summer, is […]

L’Oréal ads under fire

L’Oréal has received complaints from the Jewish community about an ad campaign that promotes its cellulite-reduction product PerfectSlim.

Givenchy appoints L’Oréal marketer

Luxury fragrance and cosmetics brand Parfums Givenchy has appointed L’Oréal marketer Kareen Lafon-Levacher as marketing director. She replaces Heather Fallon, who left to join Benefit in the same role at the start of the year (MW January 15).

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