The recent Office of Fair Trading report into data privacy has thrust behavioural targeting into the spotlight again.
While it was music to my ears to hear clients talking about their design agencies taking a more strategic role (“Brands get to grips with the art of design”, MW 20 May), it was interesting to see the variety of views regarding what strategy is and at what stage to involve design agencies.
No one should have been surprised by the leaked letter from the deputy chief executive of the Central Office of Information revealing 50% cuts to ad spend and further cuts in other areas. What is disappointing is that the coalition Government has set about cutting without engaging sector bodies to give independent advice and guidance on how to save money while protecting what is essential.
If proof were required that children are incredibly aware of how brands affect their lives, then here it is: “If I had £1,000, I’d spend it on a 42-inch Panasonic TV because Panasonic is best for Wii.” That quote came from a six-year-old when Marketing Week commissioned Discovery to carry out research for this special ’marketing to children’ issue of the magazine.
As another five-day strike draws to a close, discussions between British Airways’ senior management and the unions representing its cabin crew will start once again. At some point – perhaps even in the next few days – the industrial action that has been eviscerating BA’s operations since November will come to a close.