10 March 2005

Mercedes boss likely to depart

Mercedes group marketing chief Joachim Schmidt is thought to be leaving the German car company in mysterious circumstances. Sources suggest that his departure could be a part of a company shake-up to address a recent decline in sales and profitability at the DaimlerChrysler-owned marque. The head of DaimlerChrysler’s European commercial vehicle division, Klaus Maier, is […]

Government to resist EC baby milk plans

The Government faces a potential clash with the European Commission over proposals to liberalise the promotion of baby milk and follow-on formulas to parents. The Government opposes plans in the EC’s Directive on Infant Formulae and Follow-on Formulae that will make it easier for manufacturers to make health claims about products on promotional material and […]

Heineken to tap Interbrew for marketer

Heineken is expected to appoint Interbrew marketer Iain Newell as marketing director, despite his recent promotion at the rival brewer. Newell was made UK and Ireland innovation manager in January (MW January 27). However, he is being lured to Heineken to fill the role left vacant by Leslie Meredith, who has returned to the US. […]

Nestlé plans Rowntree no-sugar lolly

Nestlé Rowntree is gearing up to take on Chupa Chups with the launch of Rowntree’s-branded sugar-free lollipops. It is understood that the company plans to invest £1.5m in the launch.

Telegraph Group marketing chief plans to revamp team

Recently appointed Telegraph Group marketing director Katie Vanneck is planning to bolster her team by filling newly created senior positions. She is also expected to begin a promotions drive to boost circulation. Last weekend The Sunday Telegraph carried a free DVD – the film Last Orders – marking the first time a Telegraph newspaper has […]

TV was the first, radio followed

I’ll let Nick Higham off his lack of homework, but just this once. He wrote: “So television at last has a marketing bureau… 50 years after the first television commercial” (MW February 17). In fact, TV was the first medium to have a marketing bureau, the British Bureau of Television Advertising (BBTA), jointly owned by […]

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