Each week in association with retail and marketing consultancy Pragma, MarketingWeek.co.uk looks at a high-profile UK brand, assessing its performance against a range of criteria and offering suggestions to improve its overall score. Marks for each section are given out of five stars.
What is your biggest achievement to date? A one-year rebranding project with 12 “sub” projects ranging from changing the company name to new product names and architecture, all coordinated like a military operation.
Newspapers are adapting to the fast pace of change in the industry but print journalists mistake this evolution for the medium’s demise
Coca-Cola may still reside at the head of the soft drinks’ table, but times are changing. Shifts towards healthier products are turning consumers away from fizzy drinks and Minute Maid is in danger of following Dasani to oblivion. Can Coke keep abreast of the times? By John Reynolds
Brand owners of unhealthy foods are rushing to recruit former Government ministers to assist their conversion to healthier variants. But David Benady asks whether the only benefit these large companies gain from such high-profile signings is a minor boost to their public image
The Advertising Standards Authority (ASA) has banned a Government ad for the first time in five years. Despite conceding that smoking is the UK’s single-biggest cause of preventable illness and early death in the UK, the ASA decided that the £7m ad campaign for the Department of Health’s anti-smoking campaign featuring graphic pictures of people […]
Proctor & Gamble has promoted its UK chief Gianni Ciserani to a European role as part of a wider global management reshuffle.
Virgin Media marketing chief James Kydd has defended the company’s advertising strategy after the decision to replace Hollywood actress Uma Thurman with Ruby Wax was branded “desperate”…
The Training and Develop-ment Agency for Schools (TDA), formerly known as the Teacher Training Agency, is set to put its £12m advertising business to pitch out of DDB London. The organisation is an executive non-departmental public body established to raise standards in schools by attracting “committed” people to teaching. The advertising business will be tendered […]
Sky Networks has put its 10m advertising business up for pitch. The account, which includes all the Sky brands including Sky Movies and Sky One, does not have an incumbent.
Next, the high street retailer, has shown signs of recovery with positive results after a difficult start to th year. It has reported a 2.2% increase in combined sales from its retail and directory divisions for the 15 week ended May 12. The chain’s retail sales were up by 1.2% over the period although like-for-like […]
J Sainsbury, the supermarket group that recently fought off a takeover bid, has seen profits surge as its recovery plan begins to take hold. The retailer has reported a 42.3% increase in underlying pre-tax profits to £380m for the year to the end of March. It also reported a 5.9% increase in like-for-like sales, excluding […]