10 November 2005

Tory brand blues

The contest to lead the Conservative Party into the next election has ended up as a fight between the two Davids, although at times the media’s love for David Cameron suggests it is more a matter of Davis against Goliath. Whoever wins has two daunting tasks ahead. He must create and then effectively communicate the […]

Cascaid scoops 8m World Emergency Relief DM brief

International development charity World Emergency Relief (WER) has appointed Cascaid to handle its 8m direct marketing business. The charity specialist was appointed following a four-way pitch. It is understood that incumbent Euro DM did repitch for the business. WER supports 86 programmes in 25 countries around the world. Public donations are its primary source of […]

Ann Summers opening concession in Croydon

Ann Summers is opening its first concession at Allders in Croydon, Surrey as part of its expansion plans. The retailer of lingerie and sex toys recently unveiled its first superstore in Cardiff, and is also set to boost its Spanish operation.

Lottery Commission courts international bidders for licence

The Lottery Commission is targeting potential lottery operators in the US, Far East and Australia as it seeks to attract bidders for the new licence. Speaking at the launch of the statement of main principles document, which outlines the bid process, National Lottery commissioner Robert Foster said that the body, which is being advised by […]

Body Shop poaches Allied Domecq social policy director for CSR role

The Body Shop is creating a global corporate responsibility role to promote ethical values throughout founder Anita Roddick’s worldwide network. The skin and body care retailer has poached Allied Domecq director for social and environmental policy Jan Buckingham to fill the newly created position of director of global values. She will join the Body Shop’s […]

EasyMobile picks former Orange chief for top job

Former Orange and Virgin Mobile marketer Mike Lewis has been appointed as sales and marketing director at easyMobile. He replaces Sandy Munro (pictured), who left the company last month (MW October 13). Munro’s departure, and that of chief executive Frank Rasmussen, came amid reports that the mobile virtual network operator is struggling to attract customers […]

ASA bans ‘untruthful’ Oyster/ Travelcard comparison poster

A Transport for London poster ad for Oyster travel card headlined “Blue is the new pink” has been banned by the Advertising Standards Authority (ASA) for misleading the public. The poster shows a one-day Travelcard and an Oyster card and says: “Faster Smarter Easier Oyster”. The advertising watchdog says the poster is misleading because unlike […]

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