The impressive technological advances of the Internet, interactive TV and speech recognition, and their cost-saving implications, are bound to have a positive impact on the market research industry. The question is when?
Interlotto, the former charity scratchcard operator run by Lord Mancroft, is poised to sign a 10m funding deal to launch the Keno video lottery draw early next year. The launch will be backed by multimillion pound marketing support, claims Lord Mancroft. Lord Mancroft says the company has devised a new way of operating the game […]
EURO RSCG Wnek Gosper has picked up the account to relaunch French mineral water brand Badoit in the UK. Badoit is owned by French food and drink giant Danone, which handed EURO RSCG the account for its Evian still water earlier this year. Danone claims Badoit is the number one sparkling mineral water in France […]
London Weekend Television begins a 500,000 press, radio and poster campaign this week to promote a series of new programme launches. A poster drive in London British Rail stations and on the Underground will support three new programmes: a late-night chat show with Jonathan Ross; the hospital drama Staying Alive; and Kiss & Tell, a […]
Jeans giant Levi’s prides itself on its hip branding and trendy advertising through agency Bartle Bogle Hegarty. Last week’s IPA Society session lifted the lid on the special relationship between the two. It emerged that Levi-Strauss Europe marketing director Martin Rippon had some interesting observations on the last Levi ad but one called Washroom. Complete […]
New segmentation methods have overtaken social demographics as the best way for companies to understand customers.
Pascal & Co, operator of charity lottery the NHS Loto, has lost chief executive David Lim, who has returned to Toronto to continue his work as a lottery consultant.
The pursuit of happiness may be a big waste of time if one professor’s theory about genetic jolliness is to be believed
Kimberly-Clark, in concentrating its full marketing force behind the former Scott Paper-owned brand Andrex, has embarked on a seemingly ‘brandicidal’ strategy for the successful Kleenex range. But, by assassinating Kleenex, the company is leav
Foote Cone & Belding has won the $65m (42m) worldwide account for Tambrands. The win follows a three- way pitch which included incumbent agency BBDO Worldwide.
George Pitcher is joint managing director of media consultancy Luther Pendragon
Card villains, card cynics and card sluts are just some of the categories that consumers fall into when it comes to their attitudes towards store loyalty cards. This is according to the latest research by Argos Business Solutions (ABS) – the loyalty and incentives division of catalogue store Argos. The study was undertaken by Hallam […]