10 September 1998

Briefs

EMAP Online has revamped its Web-based ski guide 1Ski.com (www.1ski.com), upgrading information available on ski destinations in Europe and North America. A free email-delivered edition of the site’s news service also provides users with regular resort updates direct to their desktops. Online music magazine dotmusic has launched a microsite aimed at promoting the launch of […]

BGT powers up for new assault

No one is looking forward to September 14, the date when the domestic electricity market opens up to all comers, more than British Gas Trading. And with good reason. This is a chance to get even with the regional electricity companies, whereas until now it could only be mean. For the past two years, BGT, […]

South Korean crisis deepens

Asia’s crisis is not receding. In South Korea, for example, deaths from suicide exceed those from car accidents. Police patrol bridges and high rise apartments on the look-out for leapers. Since job loss often equates to dispossession, thousands of homeless families are now camping in parks, forests, and the streets of Seoul. Fiery trade unionists […]

Top shake-up at Wall’s

Wall’s has appointed a new marketing chief for its ice cream division following the departure of Michael Hebel. Sharon Gardner, former international category manager for take-home ice cream, becomes business director for ice cream and will head the department’s marketing team. She will oversee brands including Solero, Magnum, Viennetta and Carte D’Or, controlling an estimated […]

Brief

Hoover launches a TV campaign this week through Ogilvy & Mather for the new Hoover Quattro Easy Logic washing machine.

Levi’s may merge sales as jeans slump bites

Levi-Strauss is mooting merging the sales operations for its Levi’s and Dockers brands across Europe to cut costs in the face of a slump in sales in jeans. Jack Cosgrove, Levi-Strauss UK managing director, says: “There is a possibility of sharing support services at retail level and we are currently looking at that.” Such a […]

Ultra-low tar lines ignite tobacco war

As the fight for market share in the ultra low-tar cigarette market flares up with the launch of Lambert & Butler Ultra (MW September 3), the tobacco industry is facing demands from pressure groups to justify labels such as “mild” and “light”. The European Commission is also considering a call for a reduction in tar […]

The sweet smell of ozone excess

Marketing Week was recently contacted by one of its more eagle-eyed readers – a brand manager who enjoys reading the small print on packaging. Despite his doubtless frantic schedule, our reader has found the time to notice that on the label for his new non-elastic, ozone-friendly socks there is an anomaly. The label claims that […]

Test of character

Linking the 20th century’s greatest physicist with a sci-fi puppet to promote a Japanese car may appear an odd combination. Yet Daihatsu’s decision to use Albert Einstein and Brains from Thunderbirds in a campaign for its new model the Move – using the caption “Weird on the outside, Clever on the inside” – illustrates perfectly […]

Big spenders reap rewards

Size does matter – at least, in terms of advertising budgets. New research from the Institute of Practitioners in Advertising shows that companies which spend more on advertising than their rivals do have a better image with their customers, who see them as offering higher quality products or services. While the IPA stops short of […]

Unilever subsidiary Birds Eye

Scottish Courage is launching a new advertising campaign for John Smith’s, replacing comic Jack Dee with a cardboard cut-out. The new character – called “No Nonsense Man” – is designed to continue the existing “no nonsense” proposition attached to the brand. He will be introduced in a 40-second TV ad on September 16, part of […]

Branson rant at ads Virgin on extreme

Virgin One staff nervously gave a first viewing of the 3.5m launch TV campaign for its new-style banking account to a select group of journalists, including the Diary, in a private dining room at posh Mayfair restaurant The Square, last week. The dessert wine was slipping down a treat when a voice suddenly boomed across […]

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