10 September 2009

Who’s minding your brand?

Whether through concerns about cost or ignorance, many marketers are neglecting to guard their brands from copycats and counterfeiters. But you don’t have to take the pricey route to the courts: taking some simple steps is an effective defence.

Takeover season marks an early thaw

The market thawed a little this week. T-Mobile stopped flirting and announced it had chosen a suitor in Orange. A day earlier, US food giant Kraft revealed its hand with a £10.2bn cash-and-shares bid for Cadbury.

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