10 September 2009

Who’s minding your brand?

Whether through concerns about cost or ignorance, many marketers are neglecting to guard their brands from copycats and counterfeiters. But you don’t have to take the pricey route to the courts: taking some simple steps is an effective defence.

Takeover season marks an early thaw

The market thawed a little this week. T-Mobile stopped flirting and announced it had chosen a suitor in Orange. A day earlier, US food giant Kraft revealed its hand with a £10.2bn cash-and-shares bid for Cadbury.

Latest from Marketing Week

Ryanair, BA, EE: Everything that matters this morning

marketing news

Ryanair profits rise as ‘always getting better’ programme attracts record traffic Ryanair saw profits rise 6% in the full year to 31 March to €1.316bh, an increase it puts down to a 13% cut to average fares and the third year of its ‘Always Getting Better’ programme. Traffic was up 13% to a record 120 […]