This week I had a pie and a pint with a marketing agency chief who I have worked with on-and-off over the past 25 years. It was good to catch up on past times, the state of the markets and the youth of today. One thing he revealed was that after a lifetime of residing […]
Budgetary constraints and the speed of change can make it difficult for many sectors to offer training on running multichannel campaigns. Marketers often need to design their own training using specialist information sources and learning on the job.
The Oxford English dictionary defines an experience as “an event or occurrence which leaves an impression on someone”. What we experience is more memorable than something we simply see or hear because it taps into our human senses and we feel it.
Celebrities are everywhere, or so it seems in today’s marketing world. Endorsement has been around since advertising began but it has become the plat du jour over the past decade. High-profile figures can make a real difference to a brand’s reputation and sales.
Consumers are not always willing to try new alcoholic drinks with many habitually staying with their favourites, new research finds. Awareness marketing is no longer the key driver to adoption, instead brands need to ignite consumers’ passions and generate word of mouth.
Retailers including John Lewis, Ryman, Debenhams, Iceland and New Look have signed up to the scheme, which is supported by charity RetailTRUST and designed to improve long-term financial management and therefore employee wellbeing.
Previewing his Cannes Lions keynote session, Unilever chief marketing and communications officer Keith Weed says focusing on quality and diversity will make consumers more open to ads where they see themselves reflected.