This week I had a pie and a pint with a marketing agency chief who I have worked with on-and-off over the past 25 years. It was good to catch up on past times, the state of the markets and the youth of today. One thing he revealed was that after a lifetime of residing […]
Budgetary constraints and the speed of change can make it difficult for many sectors to offer training on running multichannel campaigns. Marketers often need to design their own training using specialist information sources and learning on the job.
The Oxford English dictionary defines an experience as “an event or occurrence which leaves an impression on someone”. What we experience is more memorable than something we simply see or hear because it taps into our human senses and we feel it.
Celebrities are everywhere, or so it seems in today’s marketing world. Endorsement has been around since advertising began but it has become the plat du jour over the past decade. High-profile figures can make a real difference to a brand’s reputation and sales.
Consumers are not always willing to try new alcoholic drinks with many habitually staying with their favourites, new research finds. Awareness marketing is no longer the key driver to adoption, instead brands need to ignite consumers’ passions and generate word of mouth.
Media agency consolidation and margin pressure from procurement departments mean kickbacks take precedence over clients’ interests, while online media buying still isn’t transparent enough, says Bob Wootton, principal of Deconstruction Consulting and former ISBA director.