11 April 1996

Benckiser in talks over its UK strategy

Lancaster Group, the upmarket fragrance arm of Benckiser, is speaking to advertising agencies about strategies for its UK brand Davidoff. Lancaster is also planning to launch a version for women of its flagship sub-brand Cool Water. The fragrance, called Cool Water Woman, is due to appear in the UK in spring 1997, following a European […]

Optimedia hires Cordiant man as new md

Optimedia will confirm Simon Matthews as its UK managing director next week. Matthews, chief executive of Cordiant subsidiary Equinox Communications, will report to Optimedia’s European chairman Simon Lloyd.

Premier radio to offer more Christianity

London Christian radio station Premier is relaunching on April 15 in an attempt to boost and broaden its Christian audience. New presenters will offer more Christian-oriented programming after audience research revealed the original service was not weighty enough. “Premier is back. This time we know what listeners want,” says managing director David Heron. “We want […]

McCann and Bozell lose out in Kimberly global ad review

Kimberly-Clark has completed its global advertising review, initiated following its recent merger with Scott Paper. J Walter Thompson, Ogilvy & Mather and Foote Cone & Belding retain their places on the Kimberly roster but internationally both McCann-Erickson and the Bozell network lose their grip on the Scott account, worth up to $10m in the US […]

Drawing the line at Gray cartoon

Iain Murray’s column – a weekly essential to any self-respecting socialite’s dinner table conversation – was as much a pleasure as ever this week, but I feel it is time to question the illustration. I am regularly baffled by the meanings of the accompanying cartoons, and this week is no exception. Does the illustrator suspect […]


UK Living is to invest an extra 1m in programmes this year. The money will be spent on two new series: a live magazine show and a programme targeting young women. The move follows a record 42 per cent rise in UK Living’s viewing share – from 0.7 to 1.1 per cent – in the […]

Advertisers want ITV sales ‘cartel’ broken

Two-thirds of advertisers believe that ITV’s current sales structure needs stricter control and are opposed to any reduction in the number of sales points from the current three. A Carat Research survey of advertisers’ attitudes to the Broadcasting Bill found advertisers completely opposed to increasing the ITV sales houses’ share of revenue from the current […]

Boost for Volkswagen as sales rise by a third

Volkswagen has made a good start to the year with a 31 per cent increase in sales during the first quarter. New car registrations released by the Society of Motor Manufacturers & Traders show that Volkswagen sold 25,996 cars during the first three months of this year compared with 19,699 last year. A spokesman from […]

Lineker back in Walkers launch

Top three grocery brand and market leader Walkers Snack Foods is to unveil its latest Gary Lineker ad in the “No More Mr Nice Guy” campaign for the launch of a new flavour. Barbecue flavour crisps will appear in the shops in June in a distinctive black-coloured pack, alongside Walkers’ ten other flavours. “The choice […]

Latest from Marketing Week