11 April 2002

Digest

Abbott Mead Vickers.BBDO is to create ads for the new Smoothies variants of St Ivel’s Shape brand as part of a £6m Shape TV campaign.

Digest

In Caroline Simpson’s media comment of March 28, ‘Why the Star will fail to shine on Sunday’s stage’, the word ‘readership’ should be substituted for ‘sales’ in the sentence referring to ‘sales of the Saturday edition’. We apologise for this production error.

Digest

Hugo Boss, the fashion marketer, plans to open ladieswear shops worldwide this year. The company plans to open its flagship store in Tokyo on April 11.

Digest

The Point is launching a £3m magazine and newspaper campaign next month to promote Alpro’s range of dairy-free products.

Digest

Matthew Clark will run an on-pack competition for its Gaymers Olde English Cyder brand, allowing consumers to win a £10,000 home makeover by celebrity TV designer George Bond.

Digest

Square One Group has created an advertising and direct marketing campaign for Lewisham council’s teacher recruitment programme. Activity takes in posters, bus sides and bus stops.

Digest

Unilever Bestfoods chief executive Gavin Neath has been appointed president of Caravan, a charity for the grocery industry.

Former Mothercare boss wins in Disney shake-up

Pat Mitchinson is tipped to become head of marketing when Walt Disney Paris integrates with the Walt Disney Parks & Resorts division in July. Mitchinson is currently UK, Europe, Scandinavia, Middle East and Africa marketing director for Walt Disney Parks & Resorts. She joined the company from Mothercare in June last year. Head of marketing […]

Digest

Blockbuster has appointed James Pembroke Publishing as the contract publisher of its in-store magazine, Movies, following a three-way pitch.

Digest

Red Bull energy drink has been slammed by the Irish health minister, Michael Martin, who is threatening to take the company to court if it continues to make claims about boosting sexual and sporting performance.

Digest

Heinz is adding four new frozen desserts to its Weight Watchers range. All four will be packaged as twin-packs.

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