11 August 2005

Wrigley promotes chief marketer in restructure

The Wrigley Company has promoted marketing manager Toby Baker to chief marketer in a restructure of its marketing department. It is thought that marketing director Ian Bray has been promoted to an undisclosed international role. It is understood that Baker, who has been with the company for at least four years, has already taken over […]

Alcohol watchdog in ad agency hunt

Alcohol industry watchdog the Portman Group is trawling advertising agencies to create its new autumn campaign to tackle binge drinking among men. It is understood that five agencies have been shortlisted for the new multi-million pound advertising business. The brief for the campaign is to show men the dangers of excessive drinking. In the past […]

BTG wins battle against US giant

BTG, the UK intellectual property and technology commercialisation and licensing company, took a step closer to winning its patent battle against a group of US internet giants earlier this week, after it signed a settlement with online film di

RAC marketers laid off as Aviva slashes department

Aviva is to halve the size of the RAC’s marketing department, with the loss of up to 30 jobs, following its £1.1bn takeover of the motoring services company earlier this year. The RAC’s 60 marketers were told yesterday (Tuesday) that their roles are being scrapped but that they could reapply for one of about 30 […]

RAC marketers laid off as Aviva slashes department

Aviva is to halve the size of the RAC’s marketing department, with the loss of up to 30 jobs, following its £1.1bn takeover of the motoring services company earlier this year. The RAC’s 60 marketers were told yesterday (Tuesday) that their roles are being scrapped but that they could reapply for one of about 30 […]

The brand citizen fights back

The laissez-faire attitudes of the past are gone, research from Future Foundation reveals. People are now happy to stand up to companies that affect their quality of life and support more regulation

How old agencies can retain youthful vigour

It’s good to see someone of David Wethey’s stature and wisdom talking up the big agencies (MW last week). So-called “international agencies” such as Publicis have always had to contend with the “younger lover” syndrome, despite the fact that a large proportion of our client-base and creative output is local (and the fact that start-ups […]

Darling, I’m having such a fabulous week

It’s been a bit of a drab summer, really. Lots of grey days, scruffy off-white skirts everywhere and cricketers giving interviews in nasty Formula One-style tracksuits instead of nice sharp suits. What the country needs is a touch of glamour, and who better to provide it than, er, Glamour magazine? From September 5 to 10, […]

Lucky break

MG is to be resurrected with the help of its Chinese buyer and GB Sports. But should they be thinking beyond the sports league? asks Robert Lester

Puma and William Hill sign up to sponsor rugby league

William Hill and Puma are the latest brands to sign up as sponsors of the Rugby Football League. They join Nestlé Rowntree’s Lion bar and Interbrew’s Castlemaine XXXX, which became the first RFL sponsors last month (MW July 14). Branding from the bookmaker and the sportswear manufacturer will feature at all Super League matches for […]

Raiding the nursery

AIM-listed media shares continued their stellar performance in July, as the big boys home in on their strong growth prospects. By David Forster

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