11 August 2016

Getting the most out of cross-promotion

wine restaurant experience shoestring

South African winery Jordan Wines invested in London restaurant High Timber to enable extensive opportunity for cross-promotion with minimal marketing spend. In the next of Marketing Week’s series on shoestring marketing, co-owner Kathy Jordan outlines the strategy.

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Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

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