11 December 1997

M&A defends its double vision

Ian Metcalfe has chosen the wrong target in his letter “Poster proves creative dearth” (MW November 27). When my company helped Mills & Allen launch its “Twins” poster sites a few years ago a competition was held in which creative teams from advertising agencies were invited to come up with non-commercial posters which best demonstrated […]

Ford seeks ‘Icon’ to replace Escort

To boost its fortunes and secure a larger share of the global car market Ford has taken the bold decision to replace its faithful old Escort marque with a new model and a new name next year.

DIGESTS

Sainsbury’s is hunting for an agency to work on the Reward Card account in the wake of its split with WWAV Rapp Collins. Both parties claim the partnership has ended by ‘mutual agreement’ and WWAV will continue to work on the Sainsbury’s Bank business. Waitrose saw pitches from Banks Hoggins O’Shea, DF Bozell and Jaffe […]

Cadbury launches ‘Street’ lotto…

Cadbury is cashing in on Lottery fever through its 10m Coronation Street sponsorship deal – with the launch of “Watch and Win Lotto”. Four lotto numbers will appear in the mid-programme break of the four weekly episodes of Coronation Street for 16 weeks from February 2 next year. Chocolate-eating Street fans will get the chance […]

Digital radio players fight to revoke curbs on data

Many in the radio believe the ten per cent limit on data transmission will stifle the success of digital radio. They want restrictions lifted so they can offer new services such as Web link-ups – and exploit commercial opportunities.

Rare chance to lift your profile

The Diary is always keen to help deserving causes. One particularly off-the-wall appeal crossed the Diary’s desk this week from DIY “Rocket Man” Steve Bennett. Manchester-based Steve, who has built the most powerful amateur rocket, needs a corporate sponsor to dig into its pockets to raise about 2,000 and help him get his dream machine […]

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